Power Direct Marketing ...
|POWER DIRECT MARKETING -- a dynamic, idea-packed book about planning for success in direct marketing...step by step.
Based on Ray's 8ight Point Market Action Plan. You'll find this book a constant reference. It's your guide to really how to do it right!
Here's a list of only a few of the ideas you'll find when you dig into this 314 page guide:
|25 ways to use Direct Response|
|The 9ine Box Matrix|
|How to Develop Good Objectives|
|9 Reasons Why You Need to Repeat Your Message|
|3 Styles of Budgeting|
|Target Marketing vs. Mass Marketing|
|11 Audience Ideas to Remember|
|A Score & More Ways to Make Your Offer|
|The Offer Chart|
|That Most Important "Guarantee"|
|99 Creative Ideas You Can Use|
|Creative & Production Checklist|
|Value of Life-Time Value|
This book will benefit everyone from the communications student to the marketing manager to the CEO.
"Obviously this is not a book you can read just once and put away, this is an excellent reference tool." Ron Purvis, CA Calgary, Alberta, Canada
"This book is full of Ray's usual historical facts, anecdotes, quotes, pith and mirth. The best part is a practical thorough and detailed section on creating a `plan' for a successful direct marketing campaign."
Steve Hill, Sequoia Pacific Systems Santa Clarita, California
"I'm impressed! Definitely more than just another book on direct marketing."
Phil Slater, Manager, Direct Marketing, New Zealand Post
"For those who always wanted to know how direct response marketing works, Ray has created a detailed roadmap."
Richard Hodgson, President, Sargeant House
"It's full of good advice, honed by Ray's experience, spiced with examples that illustrate his points dramatically."
John D. Yeck, Yeck Brothers Group
"This book inspires, motivates and educates all in one. It's a direct marketer's bible."
Jane Revell-Higgins, Promar Limited, United Kingdom
"This book is every bit as dynamic as its author. The ideas literally snap, crackle and pop off every page."
Jim Kobs, Chicago, Illinois
"The chapter on creative contains more helpful information on direct response copy and design than many full-length books on the subject."
Bob Bly, Copywriter / Consultant
"I wish we had this resource available when I established the direct marketing department. This book would have saved me at least a year of trial and error."
Ed Drake, SAFECO Home Office, Seattle, Washington