Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Quotations INDEX

Quotations with Direction

"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."

John Romero in Secrets of Casino Marketing

"Few businesses use even the little information that is available, or pay enough attention to demographics. And even fewer realize the most important datum for planning and strategy is reliable information on whether the share of income customers spend on their industry's products or services is increasing or declining."

Peter Drucker

"I am convinced life is 10% what happens to me and 90% how I react to it. The only thing we can do is play on the one string we have and that is our attitude."

Charles R. Swindoll

"If we keep on doin' what we always done, we'll keep on gettin' what we always got."

Barbara Lyons

"Everyone lives by selling something."

Robert Louis Stevenson

"Instead of focusing on the product itself or the format sold, a company should increasingly concentrate on the needs it meets in the consumer area."

Claire Brand, Hallmark Cards

"A shortcut is often the quickest way to get somewhere you don't want to be."

Paul McHugh

"Don't think about getting a customer to buy from you right now. Think about getting a customer to buy from you forever."

Peppers & Rogers Group, in an ORACLE advertisement

"It doesn't take talent to be on time."

Pete Reiser

"There is an old cliché 'knowledge is power'. Not so! Yes, knowledge is vital to your success. Yet knowledge in and of itself has no inherent value, unless it is used."

Tim Connor, professional speaker

"I consider English - a language used all over the world - to be a tool. So we should use it separate from culture."

Shigeru Matsumoto, professor at Tokai University

"The notion of one ad for one product communicated via one medium is absurd, given today's marketplace."

James G. Oates, Leo Burnett Company

"Men's natures are alike; it is their habits that drive them far apart."


"Opportunity lies in the man and not in the job."

Zig Ziglar

"Two monologues do not make a dialogue."

Jeff Daly

"I am a strong believer in the proposition we are what we say, and the first step toward changing the way we are is to change the way we talk."

James A. Autry in Life & Work

"Nothing is more dangerous than an idea when you have only one idea."

Alain, Libres-propos

"Every man with an idea has at least 2 or 3 followers."

Brooks Atkinson in Once Around the Sun

"Whatever you may be sure of, be sure of this - that you are dreadfully like other people."

James Russell Lowell

"If you don't stand for something you'll fall for anything."

Don Shula, American football coach

"As soon as you move one step up from the bottom your effectiveness depends on your ability to reach others through the spoken or written word."

Peter Drucker

"To avoid criticism do nothing, say nothing, be nothing.

Elbert Hubbard

Quotations INDEX

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