Quotations with Direction
"An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops, where the customers state their preference and determine which company and which product shall be the leader today, and which shall lead tomorrow."
"The customer is always right."
J. C. Penney
"Customer satisfaction is not apple pie and motherhood anymore; it's dollars and sense."
John A. Larson & Gregory B. Ellis
"Companies that give customers exactly what they expect keep 50% to 75% of those customers. Companies that exceed customers expectations have a retention rate in the high 80s to low 90s."
Jack West, Northrup Grumman Corporation
"Engage customers immediately. Give them reasons to return; have bulletin boards and forums; offer information and catalogs; and be more in your face with offers and promotions."
Susan Goodman, The Goodman Group
"You can come back from bankruptcy. You can never recover from irrelevancy."
Don Libey, Futurist
"Customers, when given a choice where they spend money, invariably go back to a place where they have been made to feel special."
Marshall Field, Retail guru
"When I write an advertisement I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product."
"Pretend every single person you meet has a sign around their neck that says, 'Make me feel important.'"
Mary Kay Ash, Founder, Mary Kay Cosmetics
"One of the first lessons for Net surfers is to take what you read with a large grain of salt."
Robert Gellman, Consultant
"Writing home pages for your Web site is as important as writing teaser copy for direct mail. Both are read mediums. And, in each case, you have 2-3 seconds to get your readers full attention."
"The most glorious moments in your life are those days when, out of dejection and despair, you rise to challenge life, and the promise of future accomplishments."
"Too many meetings are held just because they're scheduled."
Robert McGarvey, Entrepreneur Magazine
"The person who knows how will always have a job. The person who knows why will always be the boss."
"We ought to be able to learn some things secondhand. There is not enough time for us to make all the mistakes ourselves."
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.