Quotations with Direction
"Write not just to be understood, but so as not to be misunderstood."
John Jay Daly, speaker/writer/friend
"Marketing is everything, everything, EVERYTHING that affects the exchange of goods and services."
Paul Leblang, retail expert, IBJ Associates
"To open a shop is easy. The difficult thing is to keep it open."
"Do what you do well ... and then do it better."
Carolyn Gould, catalog marketing guru
"Like good sex, good advertising gets better with frequency. Research indicates a minimum of 4 times is necessary to get awareness."
Peter Warren, advertising executive
"To be successful in marketing you need to hit the client 3 times in a 3 month time frame."
Barbara Roberts, President, FPG International
"You can't stand for something if you stand for everything."
Al Ries, advertising guru
"If you take yourself too seriously, there's an excellent chance you'll wind up seriously ill."
Matt Weinstein, author
"An old-fashioned handshake is a good way to do business - unless the IRS demands a copy."
"Emphasize everything and you emphasize nothing"
Herschell Gordon Lewis, direct marketing creative guru
"If they can do it next year with no plan, why didn't they do it last year?"
Lloyd S. Nelson, NASA Corporation
"Planning is everthing. The plan is nothing."
Dwight David Eisenhower
"The more you spend the more you save!"
An excited shopper
"Every morning you need to ask yourself this question: `Why does anybody want to do business with me today?'"
"It is a funny thing about life; if you refuse to accept anything but the best, you very often get it."
"Speak slowly. Think quickly."
" ... image advertising does not work ... alone!"
Valerie H. Free, publisher
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.