Power Direct Marketing Article Archive
You will find scores of articles in this section.
You may use any of these in your company newsletter, association publication, magazine, or newspaper. If you're writing a book, feel free to use them there, too. Even on your Web site.
All I ask is you do so with my byline and appropriate credit at the top, and complete contact information (as at the bottom of this page) at the end.
And it would be nice to receive a tear sheet or electronic copy, too.
P. P. P. P. P. P. P. P. & P.
This Vet Has More Going Than a Dog's Life
The Greatest Brownies in all of Fairyland
You Can Sell by Mail: Cosmetics, Witchcraft, and Sex!
Direct Marketing in the 3rd World
How to Get All Excited About Insurance
People Do Not Like To Be Sold, But They Sure Do Like To Buy!
Things Are Hoppin Down Under!
All Is Well Just South of Miami
Budgeting for Profits
The Bumps of Direct Mail
Doing it Differently in Colombia
The Creative Planning Process Road Map
Hog Wild Marketing
How to Write a Better Direct Mail Letter
There Are No Failures ... Only Lessons
What IS a Loyalty Program? (1)
What IS a Loyalty Program? (2)
What IS a Loyalty Program? (3)
What IS a Loyalty Program? (4)
Healthy Profits from Selling Health
The Oaks Wine Club
Database and Privacy ... An Oxymoron for Direct Marketing
Let's Get Organized!
All About Post Scripts and Post-Post Scripts
A Taste of Salmon Also see The Salmon is A Bear (an update)
Ring, Ring ... Ticket, Please!
I'll Drink to That! Too Many T-Shirts!
The Land of WIKKISTIX
A Marketing Rumble in a Far Away Jungle
Marketing Can Help You Produce More Business
6 Ideas to Make Your Retail Database Work
Life IS! a Bowl of Colorful Beads
Direct Marketing -- Truth in Numbers
Does Your Headline Sell?
B-to-B Database in Brasil ... a 14-year Case
Direct Mail -- Truth with Words
22 Begged, Borrowed, Stolen & Even a Few Original Direct Response Seminar Ideas!
22 Questions Toward More POWERFUL Creative
Rolling the Dice for Direct Mail
Two 4-letter Words
40 - 40 - 20 or 60 - 30 - 10?
Buyers "Down Under" Love Sweepstakes
Charity Direct Marketing
Direct Mail Marketing is Hot in the Desert
Direct Marketing is NOT the Adult Phrase for Direct Mail
Massive Mailings to Support Sales
Mastering the Production Challenge
Use Creative to Maximize Your Message
Teaching Role For Go-ahead Post Offices
Quality and Service in the '90s
Sell to the Right Audience
A Black Market with Big Prizes
Don't Sneeze at this Great Japanese Idea
To Test or Not to Test?
Mastering the Production Challenge
Lead-Generation Planning (Part1)
Lead-Generation Planning (Part2)
Two-Gether Marketing ... with Attitude
Contractors 2000 -- How to Win and Lose at the Same Time
The Exhibit Hall Mail Box Story
To Open or Not to Open
Winning in the Knowledge Era
Turn Suspects into Advocates
33 Secrets for Successful Telemarketing
ChaNge is Out ... ChaRge is IN!
33 Questions for Telemarketing Success
New Business from Old
Simple Lessons in Targeting Reap Rich Rewards
40 - 30 - 20 - 10 - Blast Off!
Direct Mail Helps a Marketer Sink His Teeth into the Dental Market
Big Response from Jakarta Moviegoers
They Wrote Me a Letter
Nine Reasons to Repeat Your Message
Intensive Caring for a Toll-free Business
Telemarketing Can Be Profitable When It's Done Right
Let's Go All the Way Back to Basics
Advertising Specialties and Premiums
Think OutRageous ... Do ReMarkable with The Magic of E
Business Donates to Help Children ... in Mexico
Response Radio in New Zealand
Direct mail for Toronto
ChaNge is out -- ChaRge is in
Beware the Whiz Kid
7 Siblings of Marketing
Scrap the Hard Sell
Direct Mail Marketing in the coming decade
The Salmon is A Bear (an update)
WWII & The Red, White & Blue
In What Tongue Do You Speak?
Twistable, Stickable, Buildable, Playable WHAT?
Airplanes, Satellites & "Space"
Sex Sells: The Xandria Gold Collection
Sales Promotion, Direct Marketing, and the The DMA in New Orleans
The "Clean" Sex Site
Holiday in Louisiana
Do we have too much time on our hands?