Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.


Power Direct Marketing: The Book

Chapter 8 — Production/Media:
If Everything Seems to Be Going Well, You've Obviously Overlooked Something

POWER DIRECT MARKETING includes the techniques you select to produce your direct response marketing program direct mail, fulfillment packages, sales support materials, POP, premiums and specialties, inserts, 1-, 2-, or 4-color the quality of print and broadcast production all can dramatically influence your success in 2 most important ways:

Your level of awareness, image, and readership will be significantly affected by the quality you choose.

The way you actually produce will have a major effect on the cost of your direct marketing program.

Production is the seventh point of The 8ight Point Plan.

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