Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 

Power Direct Marketing: The Book


The Reason They Work: The R-10 Plan

Advertising specialties and premiums allow you to be in the marketplace on a continuing and ongoing basis. "Talking" with your audience frequently—sharing your message and the reason to do business together.

Reaching your target
audience with a Relevant message
Repeated again and again, over
and over, offering a Reward if they will
but Respond. If you are visible time
and time again, your Retention values goes Up, and your
Recall values goes Up.
Repetition
builds Reputation, and
you will be Remembered when it is time to buy.

When you can’t be in front of your audience live or over the telephone, you are still there. With an effective and useful specialty or premium. That reminds your best customers and most "passionate" prospects that you care. And that you do want their business.

When you are planning your offer, give consideration to a specialty to begin. And a premium to close. They make your offer just that much more powerful.


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