Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 

Power Direct Marketing: The Book


Chapter 6 — Offer:
It's Amazing How 50% Off Makes You Feel 100% Better — Guaranteed!

POWER DIRECT MARKETING includes Offer as the fifth point of The 8ight Point Market Action Plan.

The purpose of an Offer is to communicate the benefits of doing business with you so your audience will give you an order.


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