Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 

Power Direct Marketing: The Book


Three Vital Questions: Who? Where? What?

Initially you identify your market, your audience segment, in terms of:

  1. Demographics, population characteristics, or WHO they are
  2. Geographics, physical/location characteristics, or WHERE they are
  3. Psychographics, lifestyle characteristics, or WHAT they think

Segmentation has these 3 main groups of information. Let’s talk about them one-by-one.


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