Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.


Power Direct Marketing: The Book

Chapter 5 — Audience:
Target Marketing is Diving 75 Feet Into a Bucket of Water

"What our business is is NOT determined by the producer,
but by the CONSUMER!"

Peter Drucker

Now that you have stated objectives, a workable timetable, and budget, you’re ready to fire away. But remember the sequence: Ready, Aim, Fire! Aiming at your audience is crucial to your success.

Audience is the fourth point of The 8ight Point Market Action Plan. Your single most important asset is your audience. Your core marketplace. If you haven’t clearly identified it, you have very little chance of reaching it. Your audience is the key element in any marketing package, for without proper identification of the audience, the offer and creative development go for naught.

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