Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.


Power Direct Marketing: The Book

How to Set Direct Marketing Schedules

The second section of Timetable is the schedule itself. When and how should you plan to bring your product/service to the attention of your customer and prospect audience? And what are the factors you need to consider as you set a schedule?

The forms, charts, and schedules that follow are work tools for you to select from for your needs. They are a guide, at best, not a "bible."

Every company works differently, has different marketing objectives, goals, budgets. These time frames are IDEAS only. They have all worked for me—they are an outgrowth of various programs I’ve worked on. Which makes them neither right nor wrong—only IDEAS.

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