Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.
This website is a compilation of Ray's 10 years on the Web.
Power Direct Marketing: The Book
Chapter 3 Timetable:
Everything Takes Longer Than It Takes
The 90/90 Law of Work Schedules: The first 90% of the job takes the first 90% of the time. The last 10% of the job takes the other 90% of the time. One of "Murphys Laws". And so true.
Timetable is the second of the 8ight points. It has two parts to it:
When is the best time to be in the marketplace?
The schedulehow to plan a full direct response program, probably a multimedia effort, certainly with a repeated series of messages.