Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.


Power Direct Marketing: The Book

Some Questions to Consider

Here are some questions for you to consider as you plan your direct marketing program objectives:

  1. What are your projected sales revenues for the short term and the long term? What are you looking for and what is acceptable?
  2. What are your revenue goals by individual product or product group? Do you have different objectives for different geographic regions?
  3. What is your target cost per sales lead and per sales close?
  4. What is your sales pattern? Locally? Regionally? Throughout the country? Internationally? Can you coattail your advertising to gain more results? Is there a seasonal pattern that you know must be addressed?
  5. Are there any legal or other marketing restrictions you know will affect your plans? Can you work "around" them?
  6. What is the industry history? Your corporate history? The sales trend/direction for the last two years? Is the marketplace action similar to this time last year—or is it different? How?
  7. What is your advertising/marketing history for the past two years? Did you meet your sales objectives, fall short, or surpass your plan?

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