Objectives: Ready Aim Fire ... Marketing by Objectives
Client Marco Brown of Wells Fargo Bank introduced me to the 6 Phases of a Project. I thought youd enjoy them. Because if youre alive and well and have been active in sales, marketing, advertising, public relations or sales promotion recently, this has undoubtedly happened to you. At least onceprobably more often.
In order to avoid that type of thinking and happening, Ive built The 8ight Point Market Action Plan. A step-by-step process that allows you to walk through the think, plan, organize, develop, do, and measure parts of a direct response marketing program.
Or, as Kenneth Blanchard said: "Dont just do something. Think about it."
And, as R.C. Cunningham, Executive Vice President of AFG Industries says:
Every company has the opportunity to minimize head-on competition and to maximize their sales and profit potential by hitting em where they aint.
The key to finding where they aint is a well defined strategic plan which . . . evaluates the strengths and weaknesses of your company compared with the competition.
This see where you want to go tomorrow and how to get there. Its really knowing your market, and your competition, that makes the difference in selling a commodity product, a high-tech product, or a multi-million dollar piece of equipment successfully.
Once again, here are the 8 points well be examining:
- Analysis/Measurement information