Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.


Power Direct Marketing: The Book

25 Ways to Use Direct Response

What can you do with direct response marketing today? How can you become an overnight sensation with POWER DIRECT MARKETING?

There are scores—probably hundreds—of different sales and marketing tasks that can effectively and efficiently be accomplished using direct response marketing techniques. Here is a list of 25:

  1. Provide sales leads, lead generation
  2. Screen "suspects" to the "prospects" stage so you can turn them into first time customers
  3. Reduce the cost of selling your product or service
  4. Provide important sales information to your marketplace
  5. Make announcements to your best industry prospects and customers
  6. Counter your stiffest competition
  7. Sell directly—go into the mail-order business
  8. Force distribution of your product
  9. Provide "super service" to your customers
  10. Provide marketing support to your advertising media
  11. Promote memberships and renewals of services
  12. Create attendance at seminars, conferences, trade shows of all kinds
  13. Generate store traffic at point of sale
  14. Provide an individualized message to a target audience
  15. Reduce the number of sales calls needed to gain a close
  16. Sell small and marginal accounts that cannot economically be sold face-to-face
  17. Introduce new products and services to the marketplace
  18. Reinforce outside sales efforts, support the field sales force
  19. Support the inside (telemarketing) sales force efforts as well
  20. Increase trade show floor traffic and results
  21. Conduct market surveys and research
  22. Test market new products and services
  23. Open new markets and territories
  24. Support distributor and dealer push/pull programs
  25. Increase your bottom-line profits!

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