Ray Jutktins is no longer with us ...

... but his thoughts and words live on.

Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 

Power Direct Marketing: The Book

 

Select the chapter links to go to the beginning of the chapter or a section link to go to any section within the chapter.

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Chapter 1
In the beginning: How to Be An Overnight Sensation with POWER DIRECT MARKETING

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Chapter 2
Objectives: Ready — Aim — Fire ... Marketing by Objectives

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Chapter 3
Timetable: Everything Takes Longer Than It Takes

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Chapter 4
Budget: Everything Costs More Than You Think

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Chapter 5
Audience: Target Marketing is Diving 75 Feet Into a Bucket of Water

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Chapter 6
Offer: It's Amazing How 50% Off Makes You Feel 100% Better — Guaranteed!

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Chapter 7
Creative: It's Nice to Meet A Creative Person ... All My Friends are Serious

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Chapter 8
Production/Media: If Everything Seems to Be Going Well, You've Obviously Overlooked Something

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Chapter 9
Analysis/Measurement: Winning Isn't Everything, But Who Cares About All That Other Stuff!

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Chapter 10
The End: Planning is Everything, The Plan is Nothing


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Contact us

Your questions and comments are welcome.
Select this link (Ray@RayJutkins.com)
to send e-mail to Ray Jutkins.

Phone: +1+928+785-9400
Ray's direct fax: +1+928+244-6148

Mail:
ROCKINGHAM*JUTKINS*marketing
Rockingham Ranch
Roll, Arizona 85347-7066
United States of America.

 

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