9 Powerful Words
I began ringing door bells at age 12. Since that time I've had the opportunity to hear, learn, forget and then learn again, a number of axioms. One of the best of these is this:
"I have a problem and I need your help."
These are the 9 most powerful words in the English language. And they work too, when offered with sincerity. And when you have an honest approach to make, they will help you reach your prospect and your customer.
They work more because of the idea behind the words, rather than the words themselves. They work because people do like to help other people. If you have a legitimate request, in most cases you'll have an opportunity to present your case to the person you feel will benefit most.
Let me share with you a quick story. I placed a mail-order buy over an 800 line with a credit card. The product didn't come. Since it was a present, and consequently was time sensitive, there was a minor emergency.
So, I called their toll free number again and talked to Betty. And I said to Betty: "I have a problem and I need your help."
Betty looked up the order and found it in her system. She then suggested they make up another order and ship it express at their expense the next day. And guess what ... they did it!
The 9 most powerful words in the English language went to work for me. Rather than ranting and raving, screaming and hollering, yelling, being upset and complaining, I used the 9 words. And they worked!
Try 'em. You too will find the 9 most powerful words in the English language are: "I have a problem and I need your help."
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.