Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

Write Better With MADE

Acronyms are available for just about everything. Here is one that may help you write better Admail copy.

The word is MADE.

The "M" stands for message. Give a sound, firm, meaningful, important message to your audience. And make sure it's interesting. If there is no message, you will lose your audience within the first paragraph!

The "A" stands for action. Have a reason for taking action. Now. We most often call it an offer. A reason to do business with you. Now!

The "D" stands for details. Provide enough details, enough specifics, enough facts, enough figures, so your audience can make a buying decision. So they know who you are, and have enough reason to accept your offer.

And the "E" stands for evidence. Prove that what you have to offer will meet the needs of your marketplace. Provide the evidence. With testimonials. With case histories. Again with facts and figures. Prove the best thing your prospect can do is to do business with you.

MADE -- Message, Action, Details, and Evidence, for the best Admail.

Magic Marketing Minutes article INDEX

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