Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

Be Exact

Admail is a dialogue medium. That is, you send the message out, and you want a response.

One of the best ways to ensure you get a response is to be exact with your message. Exact and believable. Specific. Precise.

A number such as 481 is a much more believable number than saying almost 500. $16.42 is much more believable than $14.95. It's not always easy to be exact with your information -- but when you can, your message is much more likely to be understood and acted upon.

Here are some specific numbers:

60 seconds is better than saying one minute
60 minutes is better than one hour
24 hours is better than one day
30 days is better than one month
365 days is better than one year.

Here is an exact example:

"The YYK Company accounts for 50% of the worlds zipper supply. They turn out 1.1 million miles of zippers annually -- enough to circle the earth 44 times!"

A specific set of numbers. 51% 1.1 million miles. 44 times. People relate to specific. Be exact with your Admail.

Magic Marketing Minutes article INDEX

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