Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

PRoductivity Building Blocks

Great copywriter Tom Collins has created 6 PRoductivity Building Blocks which will help your Admail copy be more effective. Here they are:

  1. The PRoduct -- what's unique about your product or service? What's the USP -- the Unique Selling Proposition?
  2. The PRospect -- who is your audience? Who needs this product or service? Who is the marketplace your message is going to?
  3. The PRoblem -- why does this audience need this product or service? What are you offering that is going to meet their needs? What problem is it going to solve?
  4. PRomise -- what will your product do for the marketplace? What do you promise? What are its applications -- how do you promise it is going to perform?
  5. PRoof -- why should anyone believe you -- what is your guarantee? Do you provide facts and figures? Do you provide testimonials? Do you provide a case history? Prove to me why I should buy your product!
  6. PRoposition -- what is your deal? What is your offer? Why should the marketplace respond? And, why should they respond now?

6 points -- PRoduct, PRospect, PRoblem, PRomise, PRoof, and PRoposition. Answer each 1 of these 6 points and your Admail will be more successful.

Magic Marketing Minutes article INDEX

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