What is it that will make your prospect
|a free catalog ...|
|a booklet with helpful information ...|
|a premium, something related to your service ...|
|a demonstration of your product ...|
|a free survey ...|
|a free estimate ...|
|a special price provided you respond within a limited time ...|
|a special trial offer ...|
|a full and absolutely unconditional money back guarantee ...|
|a buy one/get one free offer ...|
|a volume discount, the more you buy the more you save ...|
|a gift or ...|
|a newsletter -- free 2, 3, or 4 times a year ...|
Your offer must be outstanding. The most attractive you can afford. A very small percentage of your prospects will become your customers. They'll buy from you no matter what you say or when you say it or how you say it.
But the vase majority won't give you the time of day. No matter how good you are or how attractive you may be.
The difference is where it's at. It's where you make it or not. The fence sitters - make your offer to the fence sitters. Win them over to your side.