Magic Marketing Minutes article INDEX
Prospecting (Part II)
Everyone would like more new business. Those who are successful in getting it do so because they plan to get it.
Here are 9 ideas to help you be better with your prospecting.
- Aim your arrow at the right audience. Identify who your best prospects are and talk only to them.
- Use an effective appeal. Make a good offer. Give your prospective audience a reason to listen to your message.
- Be interesting. Be informative. Be useful and maybe even entertaining. But most importantly be interesting.
- Promise benefits. People do not buy features. People buy benefits. Make sure your audience knows the benefits of doing business with you.
- Make your story believable. Make it readable and understandable and believable. Be true to your audience.
- Prove that what you have to offer - your product or your service - is the best going. Prove it with facts and figures. Prove it with testimonials and case histories. Prove it!
- Make it easy to do business with you. Make it easy to get more information. Or to take a demonstration. Make it easy to spend money with you!
- Give a reason to act now. Present your audience a reason to do business with you now. Not later, but now. Consider a limited time offer.
- And this is most important. Be sure to repeat your message over and over again and again. Do not "assume" your audience got it the first time. Repeat your message.