Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 
Magic Marketing Minutes article INDEX

Prospecting (Part I)

If you use Admail to find leads for your sales staff here are 9 things you need to think about from your prospects point of view.

As your prospect looks at your piece of mail here are some things they will be thinking about:

  1. Does this package look interesting to me? Do I want to open it?
  2. Is the offer a good value for me, the prospect!?
  3. How does this offer compare with others? What is the competition doing?
  4. Is it easy to get more information? Or is it difficult?
  5. If I respond, what happens next? How do I do business with these people?
  6. How long is all this going to take? Timing is important to me!
  7. If we do go to work together am I going to be satisfied? And if I'm not, what happens?
  8. Do I really want to do any business with this company? How do I feel about these people?
  9. Will this company provide me with new ideas - will they be my friend? Will we be happy together?

9 things your prospects think about when they receive your mail. Have you covered each of them?

Magic Marketing Minutes article INDEX

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