Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 
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A 13-Point Admail Checklist

This checklist will help you make certain your Admail has every chance of outstanding success:

  1. Look at your Admail as your recipient will look at it. Pretend you are they.
  2. Remember your primary objective. What do you want your prospect to do?
  3. Does your number 1 benefit hit your prospect right between the eyes?
  4. And, does your number 2 benefit hit your prospect right between the eyes?
  5. Does your mail package "flow" ... does it look like it all goes together?
  6. Does the package encourage your prospect to open it now? At once? Immediately!
  7. Do you see the letter first? Design your mail to get your prospect to read the letter first.
  8. Does it address the benefits you offer against the needs of your prospect? If there are no needs, there will be no sale ... make certain you address their needs.
  9. Do the graphics support the copy? Do they make the copy better? Do they make it easier to read?
  10. Does your response device include a summary of your full story? If all I have left is your application or response card, do I know what I'm supposed to do?
  11. Is there a reason to reply now - an offer? Something over and above the benefits?
  12. Is it easy to reply? The easier you make it, the more likely your audience will be to respond to your offer.
  13. If you are the recipient as mentioned above in number 1, would you respond?

13 Points for you to think about as you put together your Admail program.

Magic Marketing Minutes article INDEX

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