Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

How to Write an Admail Letter

Here are 8 golden guidelines for writing the perfect Admail letter.

  1. Write it like you say it! Don't worry about grammar. Don't concern yourself with punctuation. And don't word-smith every sentence. Make it human.
  2. The best mail is personal mail multiplied. Write to your Aunt Sally and then send it to everybody. And do it over and over. Again and again. It works. Personal mail is best.
  3. If your audience is octogenarians then you become an octogenarian. Plumbers don't respond the same way as doctors. Teenagers are different than grandparents. Musicians and architects respond differently. Know this and write to your audience.
  4. Never, but never talk down to your audience. Look them straight in the eye and then write to them.
  5. Never tell a lie. Tell a funny story. Be entertaining. Weave a theme. Make a point. But, always be true.
  6. Have something to say. Have something specific to say. Be interesting, but don't beat around the bush.
  7. Make me an offer I can't refuse. It many times is the difference between success or failure. Make me the very best offer you can make. And the last point ...
  8. Ask for the order. Be specific. Ask your audience to do business with you. To come to your store. To mail back the response card. Fax you the answer. To fill out the order form. To make an appointment. To make a donation. Whatever it is, always be certain to Ask For The Order.

The 8 golden guidelines for writing the perfect Admail letter.

Magic Marketing Minutes article INDEX

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