Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

6 Steps To A Successful Admail Package

Here are 6 things that must happen if your Admail is to work:

  1. Your mail must be noticed. Yes, noticed! Getting your mail in my in-basket or my mailbox at home isn't enough. I've got to notice it. Maybe by size, shape, weight, color, or something else. Make sure your mail is noticed.
  2. Then, it's got to get opened. Noticing it isn't enough. There's got to be something additional to tease me to get inside. Make certain it looks interesting enough on the outside to get me inside.
  3. Make certain it is readable. Short words. Short sentences. Easy to understand. In my language. Totally readable.
  4. Readable so it is understandable. So I understand your message. Your offer. The benefits of doing business with you. And why I should respond now. Readable and understandable.
  5. Make me an offer I can't refuse. Give me something over and above features and benefits. A reason to do business with you. Now. And point 6,
  6. Always A.F.T.O. -- Ask For The Order. Most people don't like to be sold. But those same people do like to buy. Be sure to let them know that you want them to buy from you.

6 quick points to make your Admail work better: Noticed, opened, read, understandable, an outstanding offer, and A.F.T.O. -- Ask For The Order.

Magic Marketing Minutes article INDEX

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