Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

Segmenting Your Market

One of the key benefits of Admail is its ability to segment a marketplace, in order to reach it more effectively with your message.

Here are a series of 6 directly related marketing concepts. They will help you segment your market...they will help you analyze your prospects and customers...they will help you understand their behavior towards you and your products and services. They are the who, what, why, when, where and how of direct marketing:

What - the product, which is defined as what is purchased. In other words, what does the prospect buy!
Why - the objective, which is the reason why the product is purchased. Why does this prospect buy this product?
Who - the organization or individual who makes the buying decision. Who actually buys the product? Who are you selling to?
How - the method of operation, which is how the product is purchased. What is the process your prospect goes through to buy from you?
When - timing, or when is the product bought? Is it time-sensitive? Is it a long or short buying process? Are there a number of committees or others you need to go through during this time frame? When equals timing.
Where - the channel of distribution, which is where the product is bought. Is there more than one place that your prospect can go to become your customer? Do you have a number of options on where you sell your product or service to your marketplace?

Getting answers to even some of these questions will help you reach your customer base with a greater level of success for your next Admail program.

Magic Marketing Minutes article INDEX

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