Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Magic Marketing Minutes article INDEX

60 - 30 - 10

Although we spend considerable time assuring ourselves that our Admail is right - on creatively, to be successful you first must make certain your message gets to the right audience!

There is no doubt that creative is important. But only if the message is sent to those people who are interested. For instance, me, I'm the wrong audience for anything to do with gardening. I do not garden. I do not mow lawns. I do not trim hedges. Rake leaves. Plant flowers. Or anything related to gardening.

A full 60% of the success of your Admail package is making certain that your massage gets to the right audience. 60%!

30% of the success of your direct response package is making certain that you make the most of your offer. The most outstanding offer you can make to this carefully selected audience.

What's left? Creative. 10% of the success of your Admail will be the creative. Good copy and good art.

And, the best copywriters and the most experienced art directors will agree that they can't do their job right unless they have the opportunity to develop an excellent offer and then get it to the right audience.

Remember, 60-30-10 for successful Admail.

Magic Marketing Minutes article INDEX

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