Magic Marketing Minutes article INDEX
What Happens to Your Admail?
What do most people do when they look at their mail? All of their mail? Not just Admail, but all of their mail? Research indicates this is what happens:
1. They open it immediately. It's important. It's urgent. It's interesting. Something about it gets their attention immediately and they open it at once.
2. Or, they put it in the stack to read nights and weekends. It's interesting but it's not important. It can wait. And how many of us are caught up with our night and weekend reading stack?
or 3. They route it to somebody else. They circulate it to another. They pass it on. It's not for them - it's for somebody else. And this happens both at home as well as in the office.
4. They round file it. They toss it. They trash it. The waste basket. The bin. They throw it away.
And, what's most interesting is that one of these 4 actions: to read it, or stack it, or route it, or toss it takes place in just 2 or 3 seconds per piece of mail.
What does this say to you? It says your Admail better be good ... it better be interesting!