Admail is ...
What is Admail? Or Advertising Mail? Admail has four primary characteristics.
The first is that it's action oriented. It's not passive -- it's action oriented. You're supposed to do something.
Fill out the coupon. Complete the order form. Redeem the coupon. Make the donation. Call the toll-free number. Return the fax. Do something!
Second, the mere fact that it's action oriented makes it measurable. Direct response marketing is measurable.
Admail allows you to know what happened in your marketplace. How many people redeemed the coupon? How many people made a donation? How many people responded to your action invitation?
Admail is a persuasion tool. you are persuading your audience to do something. To do business with you. To take some action. The copy is different than in advertising or public relations or sales promotion. It's persuasive. Persuading your audience to take some action.
The last point is that Admail is a sales discipline. It either makes the sale itself, as in mail-order, or it leads to the sale, as in traffic building or lead generation.
Admail can do the job for you. It's action oriented. It's measurable. It's persuasive. And Admail can serve as a sales tool. Try it!
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.