Current edition
Index of back issues
- Our life is words and pictures (January 4, 2005)
- An All Holiday Edition (December 21 & 28, 2004)
- To & From Letters (December 14, 2004)
- Books & Proverbs (December 7, 2004)
- A little about Thanksgiving (November 23 & 30, 2004)
- Wordsmithing with Oxymoronica (November 16, 2004)
- Business 2.0 and ‘Dumbest’ (November 9, 2004)
- What's Special About E-Mail? (November 2, 2004)
- Words (October 26, 2004)
- Riding for Fun & Profit (October 19, 2004)
- A Book from 1942 (October 12, 2004)
- An OutRageous book (October 5, 2004)
- The Best of OnLine Dating ... (September 28, 2004)
- Type & Layout (September 21, 2004)
- The Theory of Just 2 Things (September 14, 2004)
- A local good guy (September 7, 2004)
- Only 122 days to get as good as the WWE (August 31, 2004)
- 13 Dramatic DM Points (August 24, 2004)
- Jeff Paul says ... (August 17, 2004)
- 5ive Thoughts About Customers (August 10, 2004)
- Better - Different - Faster - Cheaper (August 3, 2004)
- Copy Chaser Rules (July 27, 2004)
- World Wide Web vs. Television (July 20, 2004)
- "I don't know who you are" (July 13, 2004)
- ThinkPak (July 6, 2004)
- JoAnna Brandi’s Customer Care Tip (June 29, 2004)
- The Tortoise's Little Green Book (June 22, 2004)
- The 13 Greatest Marketing Happenings ... EVER! (June 15, 2004)
- 13 not so serious marketing opportunities (June 8, 2004)
- The Marketplace of Tomorrow (June 1, 2004)
- Creative signs & Advertising mistakes (May 25, 2004)
- Something New About Envelopes (May 18, 2004)
- 13 Thoughtful Questions About Your Marketing Offer (May 11, 2004)
- The Difference Between Features & Benefits (May 4, 2004)
- There are no failures ... only lessons (April 20, 2004)
- E-Mail Subject Lines: What to say to get yours open (April 13, 2004)
- 13 Platinum Ideas for Successful Web Marketing (April 6, 2004)
- Why do journalists write this way? (March 30, 2004)
- Thoughts from Anonymous (March 23, 2004)
- Hawg Wild Marketing - Part 2 (March 16, 2004)
- Hawg Wild Marketing - Part 1 (March 9, 2004)
- Search Engines (March 2, 2004)
- The B I G Move Story (February 24, 2004)
- Making a Case for PR Publicity (February 17, 2004)
- How to be a Direct Marketing L O V E R (February 10, 2004)
- Going Out with a BANG! (February 3, 2004)
- A Case History about CRM (January 27, 2004)
- Noah's 21st Century Flood (January 20, 2004)
- John Coe says it with B-2-B (January 13, 2004)
- Books on my shelf (January 6, 2004)
- An all Holiday Edition (December 16, 23, & 30, 2003)
- Lois Geller says "Thank You" (December 9, 2003)
- Happy Thanksgiving! (2) (December 2, 2003)
- Happy Thanksgiving! (November 25, 2003)
- Danger ahead: Terrorism by e-mail (November 18, 2003)
- ... a loose thought (November 11, 2003)
- What ever it takes ... this pair does it right (November 4, 2003)
- This man is a moving target (October 28, 2003)
- The Creative Story of Wikki Stix (October 21, 2003)
- What does the do-not-call registry portend for E-mail? (October 14, 2003)
- DM Industry Talks to Itself in Do-Not-Contact Debate (October 7, 2003)
- www.4Points.com (September 30, 2003)
- It's time to get real (September 23)
- The Marketing Manager's Handbook (September 16)
- Remembering Is Not Enough . . . (September 9)
- How to Market with E-Mail (September 2, 2003)
- All the Marbles! (August 25, 2003)
- Spam on the menu (August 19, 2003)
- The Situational Leader (August 12, 2003)
- Fairytale is now 21st Century (August 5, 2003)
- Fast Company of Friends (July 29, 2003)
- E-mail, spam & paper (July 22, 2003)
- 13 “new” DM response ideas (July 15, 2003)
- E-Mail Marketing from the other side of the pond (July 8, 2003)
- An “ole fashioned” story (June 24, 2003)
- P.P.P.P.P.P.P.P. & P. (June 17, 2003)
- CRM or CMR? (June 10, 2003)
- Go ahead ... have a Purple Cow! (June 3, 2003)
- "The" B-2-B lady is Ruth Stevens (May 27, 2003)
- John Schulte leads the National Mail Order Association (May 20, 2003)
- Blog Thoughts (May 13, 2003)
- Direct Marketing in a Down Economy (May 6, 2003)
- A colorful follow-up (April 29, 2003)
- Do You Remember When? (April 22, 2003)
- t - e - s - t is a four letter word (April 15, 2003)
- 13 Platinum Ideas (April 8, 2003)
- April Fools Day is TODAY! (April 1, 2003)
- An E-zine in Your Future (March 25, 2002)
- E-Mail & Spam (March 18, 2003)
- How Many Contacts is the "Right" Number? (March 11, 2003)
- A bit of Web history ... that is still valid (March 4, 2003)
- YOU have qualified for a new credit card! (February 25, 2003)
- The Springboard (February 18, 2003)
- All About Color (February 11, 2003)
- Billion Dollar Direct Mail Package (February 4, 2003)
- B-2-B Lead Generation ... 21st Century Style (January 28, 2003)
- Andrea ... "The Queen of Networking" (January 21, 2003)
- More alike than unalike (January 14, 2003)
- Welcome to 2003 (January 7, 2003)
- An all Holiday Edition (December 17, 24 and 31, 2002)
- What year is it? (December 10, 2002)
- E-mail Spam Update (December 3, 2002)
- Thanksgiving Day in the USA (November 19 & 26, 2002)
- Hit the Road Web Sites (November 12, 2002)
- Weird Creative & People (November 5, 2002)
- E-Mail Marketing Principles for 2003 (October 29, 2002)
- The History of Halloween (October 22, 2002)
- IM Grows Up (October 15, 2002)
- Spinning Straw Into Gold (October 8, 2002)
- You can bring "It IS What's Next!" to your group (October 1, 2002)
- What's Next? (September 24, 2002)
- 13 Platinum Marketing "Attack" Concepts (September 16, 2002)
- Online Numbers (September 9, 2002)
- Labor Day & All About Customers (September 3, 2002)
- Appreciative Listening (August 27, 2002)
- Six Things You Need To Know About Internet Marketing (August 20, 2002)
- Web Advertising (August 13, 2002)
- E-mail Marketing & Creative ... 7 Ideas (August 6, 2002)
- A good look at spam (July 23, 2002)
- E-Books, and other stuff of the future ... and of fiction (July 16, 2002)
- How Much is "Free" Costing? (July 9, 2002)
- A 13th Month First Anniversary Celebration (June 25, 2002)
- Mama don't 'low no E-zine playin' 'round here (June 18, 2002)
- Too Much Privacy? (June 11, 2002)
- Cash, the Credit Card, the "Smart Card" & You (June 4, 2002)
- Favorite Sites (May 28, 2002)
- Postage Rates Around the World (May 21, 2002)
- Direct Marketing in Thailand (May 14, 2002)
- Is "Spyware" Invading Your Privacy? (May 7, 2002)
- Amazing Mail (April 30, 2002)
- "Response" by Lois Geller (April 23, 2002)
- 45 Years & Going Strong (April 16, 2002)
- Ideas & Plagiarism (April 9, 2002)
- Leadership (April 2, 2002)
- A Truck Stop in Your Near Future (March 26, 2002)
- E-Mail "Shredding" (March 19, 2002)
- Google's Catalog Search (March 12, 2002)
- E-Mail & Direct Mail (March 5, 2002)
- Friendship Branding (February 26, 2002)
- How much opt-In? (February 19, 2002)
- Opt-in, opt-out, and spam (February 12, 2002)
- 40 - 30 - 20 - 10 (February 5, 2002)
- ChaNge is out ... ChaRge is in (January 29, 2002)
- The Godfather, the greatest movie ever made
about direct marketing (January 22, 2002)
- The 13 Greatest Marketing Happenings ... EVER! (January 15, 2002)
- Madison Avenue through the Centuries ... (January 8, 2002)
- Focus Now for Results (December 18, 2001)
- According to Fred & Kay, Wireless Rules (December 11, 2001)
- Direct Marketing & Central Europe (December 4, 2001)
- The DMA in the Windy City (November 27, 2001)
- Internet Marketing ... the Same & Different (November 20, 2001)
- Postage Sign of the Times (November 13, 2001)
- SPAM ... more than what's in the can (November 6, 2001)
- Infomercial Magazines (October 30, 2001)
- Is Direct Mail D E A D ... or just sick ? (October 23, 2001)
- OutRageous Targeting (October 16, 2001)
- E-Books ... a revolution? (October 9, 2001)
- The Iron Butt "Attitude" (October 2, 2001)
- Another "Ole-Timer" Gets it Right (September 25, 2001)
- The Real Internet History (September 18, 2001)
- Groundhog Day is 6 (maybe 7) times a year (September 11, 2001)
- Let's Sit Down (September 5, 2001)
- Why People Buy (August 28, 2001)
- Associations in the 21st Century (August 21, 2001)
- Fred, the PeaceHawk (August 14, 2001)
- Iron Works has a whale of a business (August 7, 2001)
- fire - Fire - FIRE!!! (July 31, 2001)
- How many is enough? How many is too many? (July 24, 2001)
- What IS Strategic Marketing? (July 16, 2001)
- Some darn good direct mail ... from a loooong time ago! (July 10, 2001)
- Communicating with Millions (July 2, 2001)
- Big Bad Bikers (June 26, 2001)
- Another Association! (June 19, 2001)
- Dot.What? (June 12, 2001)
- The "Clean" Sex Site (June 5, 2001)
- Give me a price - NOW! (May 29, 2001)
- Privacy, Security & all that Jazz (May 22, 2001)
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