Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

January 4 & 11, 2005• Volume 4 Issue 35

Our life is words and pictures.

Each tell a story ... sometimes they work well individually, sometimes they are better together, complimenting one another.

In marketing and sales there is most often a mix of the two. For when they stand alone the message can be mis-understood.

As we begin the year 2005 I thought it might be fun to share some interesting wordings on signs and in ads where what they said isn’t exactly what they meant.

Now is your chance to have your ears pierced
and get an extra pair to take home, too.

Dry cleaning: We do not tear your clothing
with machinery. We do it carefully by hand.

No matter what your topcoat is made of, this
miracle spray will make it really repellent.

Have several very old dresses from
grandmother in beautiful condition.

Save regularly in our bank.
You'll never reget it.

This is the model home for your future. It was
panned by Better Homes and Gardens.

For Rent: 6-room hated apartment.

For Sale: Diamonds $20; microscopes $15.

Offer expires December 31
or while supplies last

Stock up and save. Limit: one

We build bodies
that last a lifetime

See ladies blouses. 50% Off!

Our bikinis are exciting.
They are simply the tops!

For sale: A quilted high chair that can be made
into a table, potty chair, rocking horse, refrigerator,
spring coat, size 8 and fur collar.

Tired of cleaning yourself?
Let me do it.

20 dozen bottles of excellent Old Tawny Port,
sold to pay for charges, the owner having lost sight of,
and bottled by us last year.

Toaster: A gift that every member of the family appreciates.
Automatically burns toast.

Christmans tag-sale. Handmade
gifts for the hard-to-find person.

Modular Sofas. Only $299
For rest or fore play.

Auto Repair Service. Free pickup and delivery.
Try us once, you'll never go anywhere again.

Holcross pullets. Starting to lay
Betty Clayton, Call 555-6204.

Mixing bowl set designed to please a cook
with round bottom for efficient beating.

Semi-Annual after-Christmas Sale

And now, the Superstore - unequaled in size,
unmatched in variety, unrivaled inconvenience.

We will oil your sewing machine and
adjust tension in your home for $1.

Ladies and gentlemen, now you can
have a bikini for a ridiculous figure.

When you are thirsty, try 7-Up, the refreshing drink
in the green bottle with the big 7 on it and U-P after.

Used Cars: Why go elsewhere to be cheated? Come here first!


There are many ways to start a new year.

Often we feel a complete change of direction is needed. And then there is this thought from Anonymous, which gives us an alternate fork in the road;

“Not all events need a firm plan. Many just need a change of mind.”

Happy New Year.

The RJm Story

Are you interested in bringing me into your company or association?

To share marketing and sales ideas? To help you get from where you are to where you’re headed?

Well, if you are - and even if you are not! - can have an audio tape with selections from my speaking gigs. And a story or two. All FREE. Plus ... I’ll toss in a few papers you may find worth the read. Everything with no strings.

If you'd like you very own copy, send an E-mail to ... Ray@RayJutkins.com with your complete mailing address. Your tape will be on the way to you within the day.

The Works of Marketing with Ray INDEX

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