November 16, 2004 Volume 4 Issue 28
Wordsmithing with Oxymoronica
You undoubted know what oxymoron is ... oxymoronica is probably new to you. Because Dr. Mardy Grothe made up the word just a few years ago. He talks about it in his book of the same name ... another I recommend.
Grothe defines oxymoronica as “any variety of tantalizing, self-contradictory statements or observations that on the surface appear false or illogical, but at a deeper level are true, often profoundly true.”
An example, from Mark Twain, is this; “It takes a heap of sense to write good nonsense.”
“Less is more” is another. Nothing could be further from the literal truth, yet when this expression is used the purpose is to talk a principle, not a fact. It is saying simple is better.
Ditto for “The more things change the more they remain the same.” Again, literally the statement is not true. Yet, over time all things are more alike than unalike.
Here, from Dr. Grothe’s book, are a few of the 1400 such sayings he shares.
Marketing and sales is an ‘ask and yea shall receive’ business. We do not expect
This, an Anonymous English Proverb, says it well;
“Many things are lost for want of asking.”
The RJm Story
My days at the University of Alabama included taking every class the Head of the Philosophy Department taught ... a Dr. Jenkins.
What a guy!
With the background I learned it was easy to understand the philosophy of running a business by putting the customer at the top of the pyramid. The result became a unique list of ideas. Ideas on putting people first. And working with them.Here is the list I still use today. ‘Click’ www.rayjutkins.com/attitude.html and scroll through. It will take you minutes ... you may gain an idea for a lifetime.
Want to talk about any thing? Please phone me @+1+760-376-1858. Or sendi your E-mail message to Ray@RayJutkins.com.
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.