Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

October 26, 2004 • Volume 4 Issue 25


Marketing is a collection of words and graphics.

In outdoor, on posters and for much of television the graphic is most important. In everything we read it is the words that carry the message.

The message words carry can be mis-understood. A professor from Northwestern told me the 500 most common words in English have 13,000 meanings. No wonder we have communication problems!

And then there are homonyms ... words spelled differently, pronounced alike, with different meanings. Yes, there have been books written on this topic - something I did not know until I, for pure fun, began putting a few of my finds, and those of friends and family, on paper.

The purpose of this thinking process is only to remind each of us we communicate with words. We must pick the right one. Or is that we must pic the write won!

One book is the Dictionary of Homophones by Leslie Presson. Another is Handbook of Homophones by William Cameron. Peter Suber and A.L.P. Thorpe of Earlham College put together An English Homophone Dictionary. A fourth source is Roger's Reference; Dictionary of Homonyms and Homophones. First I had to learn the difference between the two homo words. Here is what my online dictionary says;

Homophone; noun, each of two or more words of the same language having the same pronunciation but different meanings, origins or spelling.

Homonym . . . ditto. The exact word for word description. Which means Roger's book title is redundant. Which I guess is fitting for the subject.

Just because, below is my list of 100. Picked randomly from a number of sources. Listed in no particular order. No proper names are included (Gene & Jean, Pete & peat), no contractions (he'll, heal, heel) or acronyms (WACS, whacks, wax), or letters of the alphabet (I or t or c or u). Only English words are used.

And yes, several could become three or even four in length (for, fore, four) ... this list stops at two (not too or to).

merry   marry       wine   whine
  one   won       peace   piece
  road   rode       steak   stake
  read   reed       write   right
  flower   flour       deer   dear
  rain   reign       cents   sense
  eye   aye       wood   would
  new   knew       hour   our
  idol   idle       wear   where
  roll   role       sea   see
  due   dew       mall   maul
  bye   buy       weather   whether
  son   sun       serf   surf
  hare   hair       whole   hole
  hear   here       there   their
  pair   pear       not   knot
  real   reel       steel   steal
  peak   peek       team   teem
  blew   blue       break   brake
  sew   so       pain   pane
  be   bee       in   inn
  lien   lean       main   mane
  know   no       heard   herd
  tea   tee       slay   sleigh
  ate   eight       board   bored
  soar   sore       war   wore
  sum   some       aisle   isle
  carrot   karat       beech   beach
  ceiling   sealing       days   daze
  grate   great       feat   feet
  foul   fowl       aunt   ant
  wins   winds       leaf   lief
  vice   vise       cheap   cheep
  tide   tied       faze   phase
  leader   liter       dual   duel
  flea   flee       yoke   yolk
  chute   shoot       which   witch
  toe   tow       seem   seam
  quarts   quartz       gel   jell
  time   thyme       coat   cote
  pi   pie       tern   turn
  none   nun       knows   nose
  missed   mist       made   maid
  pray   prey       naval   navel
  tail   tale       sweet   suite

The purpose of this mini-article was singular. Use the right word in all your marketing messages.


By now everyone heading back to school has done so. Some began as early as mid-August ... others early October.

An Anonymous Chinese proverb has a word for each of us still seeking to learn;

"If opportunity doesn't knock, build a door."

. . . a loose thought

on Halloween

Halloween, that fun event that 'big' kids enjoy just about as much as little ones, arrives Sunday, October 31. Meaning there will be parties through the week-end.

Yet, the history of Halloween is maybe not what you would think. To learn more here a couple of web sites that give you the story ... this first one complete with fitting music; The History and Customs of Halloween (http://wilstar.com/holidays/hallown.htm)

Halloween on the Net (http://www.holidays.net/halloween/) gives history, has a section on Mexico's Days of the Dead, talks about traditional pumpkins, Trick'O'Treat, special Halloween crafts, recipes, Halloween cards and much more.

No matter what you do - have a good and safe time.

The RJm Story

Are you interested in bringing me into your company or association?

To share marketing and sales ideas? To help you get from where you are to where you're headed?

Well, if you are - and even if you are not! - can have an audio tape with selections from my speaking gigs. And a story or two. All FREE. Plus ... I'll toss in a few papers you may find worth the read. Everything with no strings.

If you'd like you very own copy, send an E-mail to ... Ray@RayJutkins.com with your complete mailing address. Your tape will be on the way to you within the day.

The Works of Marketing with Ray INDEX

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