Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

Feb 24, 2004 • Volume 3 Issue 34

The B I G Move Story

Early in January a friend of several decades put 1 and 1 together and got 3½ for an answer.

She knew my leukemia story (www.itISwhatsNext.com). She heard a “whisper” about a planned move from our beloved Rockingham Ranch in the agricultural desert cross roads of Roll, Arizona. And asked me “why?” She was clear with her request; “Give me more than the 10¢ version”. This is what I shared with her ... a full $5. worth. And now I share the same with you.

“Yes, we are moving. Not because we want to - it is more because we need to,” is how I began. “This change in our lives to now live in Morro Bay, California is not anything either I or Nancy wanted to do. Today, or any day. Certainly not now. Maybe ever.”

Civilization is not the city. Even small Morro Bay. A beautiful town in a very nice county, San Luis Obispo. A fine place to live, where we can see the famous "Morro Rock" as it sits in the Pacific Ocean at the edge of the beach. Still, it is not the desert sand, clear blue skies, a warm sun, with both spectacular sunrises and blazing sunsets of Roll, Arizona USA . . . and Rockingham Ranch.

The move idea came about during our annual fall classic, Rockingham Halloween (www.rayjutkins.com/halloween). A couple of my riding buddies pushed the idea on me to move to where everything was more convenient. Well, that word “convenient” is certainly relative.

Sure, it’s 8 miles round-trip just to get the mail. However, UPS and FedEx do deliver 5 days a week. A real city, Yuma, is 42 miles one way. It has an airport, with daily flights to LAX and PHX. In town you will find a WalMart ... not a Costco. A fistful of Mexican restaurants - and not a single Thai. Every trip to the “city” is 100+ miles on the speedometer.

The closest “half-size” grocery store is 11 miles one way - a full service grocer 33 miles in a small shopping mall named The Foothills. Service stations (choice of two - goodie!), each 10 miles away ... in opposite directions. A community bank is 10+ miles ... for a “real” bank one has to go to the “city”. My “local” doc sits 60 miles one way in the border town of San Luis, Arizona. And my chemo guy 152 the other way in Phoenix.

12-16 times a year we are without power ... it just goes away for some agriculture reason. Usually back up in 2-4 hours, the longest time has been 36 hours. And, we must bring in water to drink - every few weeks our 100 gallon container is filled.

The available water is for irrigating the fields. It’s okay for washing, not for drinking or cooking. Of course, sometimes that doesn’t matter either ... as the farmers come first in southwest Arizona. Several times each year we are told “you will not have any water Thursday or Friday - the supply is being diverted elsewhere.” Meaning no dishwasher, laundry or personal shower. Or toilet flushes. So be it.

The place is dry - less than 8" of rain a year. Most often just 4" or 5". The winds from the south and west off the Sea of Cortez can be wicked, and in the winter time, cold. In the summer it is over 100 degrees for over 100 consecutive days. It takes two multi-ton air conditioners to be comfortable.

Despite all of this “inconvenience”, plus being geographically undesirable to much of the rest of the world, we still like Roll, and did not wish to move.

Back to Steve and Doron, the pair who sat me down and pushed. So happens the entire Loe family (daughter Julie, son-in-law Charlie and two granddaughters) came to celebrate Rockingham Halloween, too. 2003 was the year of the 12th annual special event hosted at Rockingham Ranch - something fun each fall since 1992. Julie over-heard the exchange with the guys, knows both well and how important they are to me - and decided to give their idea a second shove.

Julie and Charlie have two homes in Morro Bay. They bought the second when I made sure all the money available when my dad died went direct to them. Julie took a year off and went back to school for yet another useful degree for her lifestyle and business. And they bought house #2, which they needed, with both girls at home and in school. The sale on the first house fell through - so they rented it, and have been doing so ever since.

Sunday morning of the Rockingham Halloween week-end, Julie and Charlie sat Nancy and me down, and made an offer. The strong suggestion was we move into their house #1 - back to the city, out of the country - back where family and friends would be closer and life would be easier. There is no doubt this offer would not have been made, because there would have been no reason, if I did not have leukemia. Nancy and I took a few days to “think”, and responded, “yes”.

And then, we really began to think about it more. We were still discussing “yea” or “nay” as late as six weeks prior to move date. You see, the more we thought the less we liked the idea. To begin, California costs more to live in than Arizona. Not the direction you like to go when you’re still very active in your business, yet beginning to plan a slow down. No one wants costs going up when Social Security checks begin to arrive.

Plus ... I'd recently been a volunteer for a clinical trial at the Arizona Cancer Center in Tucson. It had turned me upside down and inside out ... so, I dropped out. Not what I wanted to do. Yet, the trial had made me totally unable to function at any level.

The incredible headache pain was so bad I was given Oxycontin, which certainly does its job. And gives the side-bar benefit of a “high” - at no extra cost. (Just in case you do not recognize the name, they are the pills that took Rush down - mostly codeine - no wonder they work!) It was during this time, coming out of the chemotherapy trial and still on the oxy drug, that we said “yes” to the move.

Nancy and I did talk about health. My leukemia is in a stable state. I can still do almost everything I always did ... ride my bike, present seminars, write, work with clients ... still, it is the sole reason for this move. There is no other - not one.

We did the math and I said; “If I live 4 or 5 more years at more or less the same health level as today this move will be both an economic and life-style disaster. Yet, if this stuff takes me south in 2 years or so, it will be ‘perfect’ for Nancy”. Meaning, she will be out from under the tremendous maintenance requirements of Rockingham. And financially all will be fine, too. Nancy responded, that because we talked so frankly, I’d live at least another 10 years! Great attitude from my soul mate.

The move is obviously a dice roll. We're all going to be planted sometime, because of some thing. I know the way for me - this stuff is going to get me ... sooner, or later, it is going to get me. It is only timing. Of that we have not a minute's worth of info.

My 40 something daughter Julie is very spiritual. She truly believes all this fell into place because it is supposed to, and at this time. It is hard to disagree with her. A home will be ready. There is a buyer for our Arizona place. And many are coming forth to give assistance.

This is the story. This is what happened. The second day after the word got out we were moving our front door bell rang. The couple we bought the place from (they had built it, and sold it to us during a down time in their life) wanted it back. We determined they were serious ... and thought, “well, maybe it is in the stars for this to happen. Julie and Charlie have a house available for us to move to ‘in the city’, and we have a buyer ‘in the country’ ... all without looking. Just maybe we are supposed to move. Maybe.”

By Thanksgiving I'd gotten all of the trial and oxy pills out of my system - and was feeling super great. On our drive home from our annual week at Lake Tahoe, Nancy asked outloud if we'd made the “yes” decision because I was down and feeling rotten. We both wondered what we would do now - if we made the decision “today”, at the end of November.

On that ride we did make another decision; if the Ramsey's, the buyers, were really ready, would sign the title papers, make a deposit, we could all agree on price, the house sold “as is” without a real estate agent involved, and we agreed on a date ... then we'd go ahead. If we couldn't make the sale happen on our terms, if it got difficult for any reason, we'd back out. And not move. Certainly not now.

Well, all of the above paragraph happened, and it happened more or less on schedule. The Ramsey’s signed, made a deposit, we agreed on timing. It looked like a “go”.

The people in Julie and Charlie's #1 house took the notice and were out January 31. The California house is 1/3 the size of the Arizona house. The grounds are full of trees, yet, on a small and crowded city lot, vs. nearly 2 acres of housing, swimming pool, basketball court, small citrus grove, a number of flower gardens, a huge yard, a double carport and two storage sheds, plus, plus, plus at Rockingham. Over 12 years our collection of things and “stuff” had expanded to fill nearly all the available space. A change was in the offering ... there were “tons of things” to toss, give away or sell. Before the move. Much work to do.

And there was work at the other end, too. Julie and Charlie offered to make 2622 Greenwood Avenue more to our liking. New floors, some new walls, paint, converting one large less than useable room into something very liveable. And a few other very nice ideas. It so happens Charlie is a contractor by trade. He did the upgrade on the house for us. The improvements and changes will prove to be very comfortable. And ... they most certainly would not have happened if we were not family.

This total experience has made us appreciate even more family and friends. Everyone continues to give and do over and over again and again. We are now enthusiastically looking forward to being in Morro Bay, beginning next week. Steve and Doron, the pair who kick-started all of this, are bringing trucks and will help us move. They insisted on helping - we accepted.

Friend Kim has been helping with packing. My most consistent long distance riding buddy, Gene, came early to lend a hand, and will be on move week-end. Neighbor Keith has been helpful since day one ... loaning us his trailer to haul, and in general being about with brain and brawn. My sister and family, Nancy’s sister and family arrived early in the month to help. And Joe - Joe is a worker / helper who seems to always be available.

What furniture to take, what to sell, what to give away to family and others was a huge part of the process. Yet, we worked it all out. I did my part. During the year-end holiday week I tossed about 30 mid-size dumpster containers of things we do not need (and maybe never did!) And packed scores of boxes with things we are going to take, yet, can live without until March 1.

Plus, more containers of things going to others. Like 9-10 boxes of books donated to the local high school. Clothes and furniture for several who need it. Kim and Michelle have been especially helpful in picking out things they can use in their homes and with their families, at school and elsewhere. A variety of goodies also went to our winter visitor friends at M&M RV park. And such.

Nancy had the most work. First, her office. Which also served double duty as a business file storage area. Her walk-in closet, which, in addition to her clothing, was a personal item storage facility. Then her sewing things. Everything in the kitchen and pantry. She is the gardener ... and had to make dozens of decisions on her tools and materials. Plus, all the items from what was our second home in Mexico - it’s just amazing how many things you accumulate in a dozen years. The swimming pool games, toys and supplies were easy - we gave them all to the Ramsey’s.

The word today is “onward” ... to another new and exciting piece of life. As buddy Gene said, “doors close one opportunity, and open another”. Gene is right. And we are ready. ROCKINGHAM*JUTKINS*marketing will operate from next Monday, March 1, with this contact info;

2622 Greenwood Avenue
Morro Bay, California 93442
telephone +1+805+771-8300
eFax +1+928-244-6148
e-mail Ray@RayJutkins.com & Nancy@RayJutkins.com
Web sites www.RayJutkins.com & www.itISwhatsNext.com

Come visit. And no matter, do please stay in touch.

. . . a loose thought

Certain things tickle me

Here is a set that does just that.

How important does a person have to be before they are considered assassinated instead of just murdered?

  • If money doesn't grow on trees then why do banks have branches?
  • Since bread is square, then why is sandwich meat round?
  • Why do you have to "put your two cents in"...but it's only a "penny for your thoughts?"
  • Where's that extra penny going?
  • Once you're in heaven, do you get stuck wearing the clothes you were buried in for eternity?
  • Why does a round pizza come in a square box?
  • What did cured ham actually have?
  • How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage?
  • Why is it that people say they "slept like a baby" when babies wake up like every two hours and cry?
  • If a deaf person has to go to court, is it still called a hearing?
  • If you drink Pepsi at work in the Coke factory, will they fire you?
  • Why are you IN a movie, but you are ON TV?
  • Why do people pay to go up tall buildings and then put money in binoculars to look at things on the ground?
  • How come we choose from just two people for President and fifty for Miss America?
  • Why do doctors leave the room while you change?
  • They're going to see you naked anyway. If a 911 operator has a heart attack, whom does she/he call?
  • I signed up for an exercise class and was told to wear loose-fitting clothing. If I HAD any loose-fitting clothing, I wouldn't have signed up in the first place!
  • When I was young we used to go "skinny dipping," now I just "chunky dunk."
  • Wouldn't it be nice if whenever we messed up our life we could simply press 'Ctrl Alt Delete' and start all over?
  • Stress is when you wake up screaming and then you realize you haven't fallen asleep yet.
  • My husband says I never listen to him. At least I think that's what he said.
  • Why is it that our children can't read a Bible in school, but they can in prison?
  • If raising children was going to be easy, it never would have started with something called labor!
  • Brain cells come and brain cells go, but fat cells live forever.

. . . and one more loose thought

Friend Ernie Schell brings you this message.

Direct commerce order management systems have changed a lot recently. The Annual Conference of the eCommerce & Catalog Systems Forum will showcase what's new.

Designed for CEOs and CFOs as much as CIOs and IT Managers, the Conference features Case Studies, Best Practices, Fraud Prevention, attendee roundtables, and an Exhibit Hall. If you want to "compare notes" and "network" with your peers, this is the place to be.

For more details, see www.ecsforum.org. PLUS - get a $50 discount (off the posted price) for each attendee. Just put "RAY" in the "Reference Code" box when you sign up.

"It IS What's Next!"

It's become known as "the story".

I've shared it with a number of health care organizations, a database marketing business, a direct marketing firm, a publishing organization, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)

When you have a need for a 40-60 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. If you want a half-day interactive seminar, that can happen, too. For your club. Your company. Your organization. Your association. Your school or University. Any group you have. At any place. At any time. For any reason.

It IS What’s Next! is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

Interested? Visit the web site @ It IS What's Next! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

... and one more Idea

An eon ago Burt Dubin came into my life. And has stayed. We continue to swap ideas.

One area of common ground is we're both speakers. And, Burt is a "teacher" ... working with professionals helping them grow to masters - as well as new comers just breaking in to the speaker business.

To learn more about what Burt might offer you, visit his exclusive resource and most interesting web site. Plus, you may wish to opt-in for his FREE E-zine. It's easy - surf to www.SpeakingBizSuccess.com and take a tour. Or send an E-mail to burt@speakingbizsuccess.com.


This week's Anonymous is from a young lady I know rather well.

Not that I agree - yet, the rest of us need to know this the thinking of many Generation "X" ers;

"I have never been one to sit and analyze every word in a piece of writing. I like to read it once and if it doesn't explain itself than I move onto something else."

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

... another Idea

New business friend Gerry Sacks of Houston, Texas sent me here. It turns out this leading information resource from the financial world offers a collection of marketing & sales ideas. Still, no matter your business, you will find good material here. Offered by 80+ experts (including me!) ... visit ProducersWEB.com

Magic Marketing Minutes

PRoductivity Building Blocks

Great copywriter Tom Collins has created 6 PRoductivity Building Blocks which will help your Admail copy be more effective. Here they are:

  1. ThePRoduct -- what's unique about your product or service? What's the USP -- the Unique Selling Proposition?
  2. ThePRospect -- who is your audience? Who needs this product or service? Who is the marketplace your message is going to?
  3. ThePRoblem -- why does this audience need this product or service? What are you offering that is going to meet their needs? What problem is it going to solve?
  4. PRomise -- what will your product do for the marketplace? What do you promise? What are its applications -- how do you promise it is going to perform?
  5. PRoof B why should anyone believe you -- what is your guarantee? Do you provide facts and figures? Do you provide testimonials? Do you provide a case history? Prove to me why I should buy your product!
  6. PRoposition -- what is your deal? What is your offer? Why should the marketplace respond? And, why should they respond now?

6 Points--PRoduct,PRospect, PRoblem,PRomise,PRoof, and PRoposition. Answer each 1 of these 6 points and your Admail will be more successful.

The Works of Marketing with Ray INDEX

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