Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

Jan 20, 2004 • Volume 3 Issue 29

... a loose thought Today

Noah's 21st Century Flood

The most read newspaper in the States is USA Today.

I read the paper version, and several online special sections daily. This, from a late October 2003 article, is worth sharing. Compliments of the paper and Reuters news service.

Guess I'm not surprised ... you probably won't be either. Still all those e-mails -- junk or otherwise -- are adding up.

In 2002, people around the globe created enough new information to fill 500,000 U.S. Libraries of Congress, according to a study by faculty and students at the University of California at Berkeley.

The 5 billion gigabytes of new data works out to about 800 megabytes per person -- the equivalent of a stack of books 30 feet high -- the study by the university's School of Information Management and Systems found.

That's a 30% increase in stored information from 1999, the last time the global study was conducted.

The information area with the biggest percentage increase in data was, unsurprisingly, hard disk drives. The study found the amount of stored information on these increasingly high-capacity storage media rose by up to 114% from the previous study in 1999.

The study also put to rest any lingering myths about the paperless office. The amount of information stored on paper, including books, journals and office documents, increased up to 43% in 2002 compared to 1999.

"We thought in our (last) study that film and paper would head toward digital formats," UC Berkeley Professor Peter Lyman said.

With paper, that has not been the case, as people access documents on their computer, but then print them out, he said.

But photography is fulfilling his initial expectations.

"Individual photographs are really moving quickly to digital cameras, or even image-producing telephones," Lyman said. That helped contribute to a decline of up to 9% in film-based photographs in 2002 compared with 1999, and fueled the growth of magnetic storage.

The study received financing from Intel, Microsoft, Hewlett-Packard and EMC, technology companies whose businesses deal with managing information.

In addition to looking at stored data, UC Berkeley measured electronic flows of new information at 18 billion gigabytes in 2002, of which about 17.3 billion gigabytes occurred over the telephone.

Whether or not that information has any value is another question.

"I couldn't come up with a very simple way of understanding quality because it's so much in the eye of the beholder," Lyman said. How, or if, all that information actually ends up being used will be the topic of his next study, Lyman added.

... a loose thought

Will Rogers Wisdom

If you've followed my writings through this E-zine, or heard me speak, you know I love quotations.

My favorites come from Anonymous. Right behind that famous philosopher is Will Rogers. Will Rogers was probably the greatest political sage the USA has ever known. EnJoy quotes from this wonderful thinker.

1. Never slap a man who's chewing tobacco.

2. Never kick a cow chip on a hot day.

3. There are 2 theories to arguing with a woman...neither works.

4. Never miss a good chance to shut up.

5. Always drink upstream from the herd.

6. If you find yourself in a hole, stop digging.

7. The quickest way to double your money is to fold it and put it back in your pocket.

8. There are three kinds of men; The ones that learn by reading. The few who learn by observation. The rest of them have to pee on the electric fence.

9. Good judgment comes from experience, and a lot of that comes from bad judgment.

10. If you're riding ahead of the herd, take a look back every now and then to make sure it's still there.

11. Lettin' the cat outta the bag is a whole lot easier'n puttin' it back.

12. AND FINALLY: After eating an entire bull, a mountain lion felt so good he started roaring. He kept it up until a hunger came along and shot him ...

The moral; When you're full of bull, keep your mouth shut.

Will Rogers talks about Growing Older . . .

  • First, Eventually you will reach a point when you stop lying about your age and start bragging about it.
  • Second, The older we get, the fewer things seem worth waiting in line for.
  • Third, Some people try to turn back their odometers. Not me, I want people to know "why" I look this way. I've traveled a long way and some of the roads weren't paved.
  • Fourth, When you are dissatisfied and would like to go back to youth, think of Algebra.
  • Fifth, You know you are getting old when everything either dries up or leaks.
  • Sixth, I don't know how I got over the hill without getting to the top.
  • Seventh, One of the many things no one tells you about aging is that it is such a nice change from being young.
  • Eighth, One must wait until evening to see how splendid the day has been.
  • Ninth, Being young is beautiful, but being old is comfortable.
  • Tenth, Long ago when men cursed and beat the ground with sticks, it was called witchcraft. Today it's called golf.
  • And finally, If you don't learn to laugh at trouble, you won't have anything to laugh at when you are old.

"It IS What's Next!"

It's become known as "the story".

I've shared it with a number of health care organizations, a database marketing business, a direct marketing firm, a publishing organization, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)

When you have a need for a 40-60 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. If you want a half-day interactive seminar, that can happen, too. For your club. Your company. Your organization. Your association. Your school or University. Any group you have. At any place. At any time. For any reason.

It IS What’s Next! is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

Interested? Visit the web site @ It IS What's Next! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

... and one more Idea

An eon ago Burt Dubin came into my life. And has stayed. We continue to swap ideas.

One area of common ground is we're both speakers. And, Burt is a "teacher" ... working with professionals helping them grow to masters - as well as new comers just breaking in to the speaker business.

To learn more about what Burt might offer you, visit his exclusive resource and most interesting web site. Plus, you may wish to opt-in for his FREE E-zine. It's easy - surf to www.SpeakingBizSuccess.com and take a tour. Or send an E-mail to burt@speakingbizsuccess.com.


"Stretching" to the next level is something that comes naturally to some. And is tough for others.

Here's a good thought from Anonymous early in this new year. About stepping out just a bit further ... maybe further than you're comfortable.

"Only those who risk going too far will ever know how far they can go."

. . . and one more loose thought

Friend Ernie Schell brings you this message.

Direct commerce order management systems have changed a lot recently. The Annual Conference of the eCommerce & Catalog Systems Forum will showcase what's new.

Designed for CEOs and CFOs as much as CIOs and IT Managers, the Conference features Case Studies, Best Practices, Fraud Prevention, attendee roundtables, and an Exhibit Hall. If you want to "compare notes" and "network" with your peers, this is the place to be.

For more details, see www.ecsforum.org. PLUS - get a $50 discount (off the posted price) for each attendee. Just put "RAY" in the "Reference Code" box when you sign up.

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

Moving Time

After a dozen grand years in the deserts of southwest Arizona, ROCKINGHAM*JUTKINS*marketing is moving to the seaside coastal town of Morro Bay, in central California.

With the WWW, E-mail, overnight delivery and an ever ready airport that allows me to hop quickly to SFO or LAX for points onward, our business model will not change. We'll still be here to work with you!

When all the details are in place you'll be the first to know. Looks like the move is on for the end of February. We already have a phone number (will share it later when it goes "live"). Along with a mailing address and all contact specifics.

Isn't moving soooo much fun!

Magic Marketing Minutes

Prospecting (Part I)

If you use Direct Mail to find leads for your sales staff here are 9 things you need to think about from your prospects point of view.

As your prospect looks at your piece of mail here are some things they will be thinking about:

  1. Does this package look interesting to me? Do I want to open it?
  2. Is the offer a good value for me, the prospect!?
  3. How does this offer compare with others?
  4. What is the competition doing?
  5. Is it easy to get more information? Or is it difficult? If I respond, what happens next? How do I do business with these people?
  6. How long is all this going to take? Timing is important to me!
  7. If we do go to work together am I going to be satisfied? And if I'm not, what happens?
  8. Do I really want to do any business with this company? How do I feel about these people?
  9. Will this company provide me with new ideas - will they be my friend? Will we be happy together?

9 things your prospects think about when they receive your mail. Have you covered each of them?

The Works of Marketing with Ray INDEX

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