29, 2003 Volume 3 Issue 7
Fast Company of Friends
Fast Company is one of the few magazines I still receive compliments of
For the most part my newsletter and magazine reading is done on line. It's
not that I don't like sitting and reading - it's called T I M E. In an earlier
life I was getting 57 different titles a month. Now it's a handful - Fast
Company is one of the few.
They have a side-bar operation called Fast Company of Friends. I joined.
You may wish to do so, too. It's easy ... and it's free. Here's
more on why you may wish to consider this interesting site.
To begin, the leader of Fast Company of Friends is Heath Row. With a name
as interesting as that, there just has to be creativity in the site. Heath
is described as a "social capitalist and founder of CofF", and
can be reached @ firstname.lastname@example.org if you'd like to communicate directly.
CofF is a reader's network. First, it's an online discussion group, yet
available offline, too. It's purpose is to "help each other improve
careers, companies and communities." I find the word 'communities'
interesting ... as this comes from a hard sell business publication. Not
that community doesn't enter into the life of every business - it most certainly
does. Yet, except for the occasional personality story where a strong corporate
leader is also an active community leader, I don't think of Fast Company
and cities, towns, regions, communities in the same breath. So be it.
Further definition of the purpose says this; "...CofF is to help readers
connect, communicate and collaborate." You might think they've gotten
cute with the 'C's' ... connect, communicate, collaborate. I don't think
so. This is a serious business group that can be fun, too.
Yet., why join CofF? Even if it is free ... there must be benefits within
this 'C series'. And there are. Including this laundry list;
- 'connect' with other business leaders, they say 'like-minded' ... my
guess is both like and unlike, which is good,
- 'communicate' with 'intelligent networking' ... vs. un-intelligent
is the drift, with a variety of different activities and special
- enjoy discussions - 'collaborate' - about a wide variety of current
business ideas, thoughts and practices with others similar to you, and
not so similar,
- find others by geography, industry and specific interest who you can
- optional, is getting yourself on a CofF house mailing list to receive
notices of upcoming special events and activities,
- post your own profile through a creation of an online business card,
- enjoy special pricing on a variety of Fast Company events, products,
services - such as the RealTime conference.
The organization is about people. Sure, there are things and stuff that
happen ... yet, those that belong, get active and gain say it's all about
"The Company of Friends has introduced me to some very valuable, helpful
and encouraging people" says Suzanne Paquette.
"I love the idea of being able to sit down and have an open forum" says
Norm Stoehr says it this way; "I joined without expectations, except
to meeting interesting folks I might not otherwise have the opportunity
to rub shoulders with. I really like the people I've met ...".
CofF is a contact group. By signing up you agree to accept contact. That's
the idea ... get back and forth dialogue going on business matters important
to you. Online and, when it's fitting and works, live, face-to-face. This
direction is taken seriously. Fast Company says "if you're uncomfortable
with that, don't sign up". And they mean it.
On the other side, if a CofF member acts in an impersonal or inappropriate
way, sends spam, makes a straight-out sales pitch, the group leader - Heath
Row wants to know. Sounds similar to what's become a public issue for E-Bay
... where they are forced to monitor way beyond common sense. Heath gets
to do the same - step in when the spirit of the CofF concept gets out of
The online world is global. And so is CofF. There are "chapters" in
many cities about the States and on several continents. From Seattle, Washington
to Melbourne, Florida. And Shanghai, China. About 60% of these groups gather
together live once a month. Some have expanded their activities to include
special speaker events and problem-solving workshops ... all have informal
knowledge exchanges and chat sessions.
Special Interest Groups (SIGs) have become a factor in many associations.
CofF has SIGs for Arts & Entertainment, Telecommunications and Sales & Marketing.
Since you've gotten his far in this E-zine, the S&M SIG alone may be
good enough reason for you to join.
If you want to know more visit www.fastcompany.com/cof.
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. . . a loose Thought
So . . . You Think you Know Everything
If most of what you learned was while you were in kindergarten, you may
wish to test your skills with this fun list.
- A USA dime has 118 ridges around the edge.
- A cat has 32 muscles in each ear.
- A crocodile cannot stick its tongue out.
- A dragonfly has a life span of 24 hours.
- A goldfish has a memory span of three seconds.
- A group of geese on the ground is a gaggle; a group of geese in
the air is a skein.
- A "jiffy" is an actual unit of time for 1/100th of a second.
- A shark is the only fish that can blink with both eyes.
- A snail can sleep for three years.
- Al Capone's business card said he was a used furniture dealer.
- All 50 states are listed across the top of the Lincoln Memorial
on the back of the $5 bill.
- All of the clocks in the movie "Pulp Fiction" are stuck
- Almonds are a member of the peach family.
- An ostrich's eye is bigger than its brain.
- Babies are born without kneecaps. They don't appear until the child
reaches 2 to 6 years of age.
- Butterflies taste with their feet.
- Cats have over one hundred vocal sounds. Dogs only have about 10.
- Did you know that crocodiles never outgrow the pool in which they
- "Dreamt" is the only English word that ends in the letters "mt".
- February 1865 is the only month in recorded history not to have
a full moon.
- In England, the Speaker of the House is not allowed to speak.
- In the last 4,000 years, no new animals have been domesticated.
- If the population of China walked past you in single file, the line
would never end because of the rate of reproduction.
- If you are an average American, in your whole life, you will spend
an average of 6 months waiting at a red light.
- In most advertisements, the time displayed on a watch is 10:10
- It's impossible to sneeze with your eyes open.
- Leonardo Da Vinci invented the scissors.
- Los Angeles' full name is "El Pueblo de Nuestra Senora la Reina
de los Angeles de Porciuncula"
- Maine is the only state whose name is just one syllable.
- Mr. Rogers was an ordained minister.
- No word in the English language rhymes with month, orange, silver,
- Our eyes are always the same size from birth, but our nose and ears
never stop growing.
- Peanuts are one of the ingredients of dynamite.
- Pinocchio is Italian for "pine eye."
- Rubber bands last longer when refrigerated.
- Shakespeare invented the word 'assassination' and 'bump'.
- "Stewardesses" is the longest word typed with only the
left hand, lollipop" with your right.
- The average person falls asleep in seven minutes.
- The average person's left hand does 56% of the typing.
- The Bible does not say there were three wise men; it only says there
were three gifts.
- The characters Bert and Ernie on Sesame Street were named after
Bert the cop and Ernie the taxi driver in Frank Capra's "It's
a Wonderful Life."
- The cruise liner, QE2, moves only six inches for each gallon of
diesel it burns.
- The giant squid has the largest eyes in the world.
- The longest one-syllable word in the English language is "screeched."
- The microwave was invented after a researcher walked by a radar
- And a chocolate bar melted in his pocket.
- The only 15-letter word that can be spelled without repeating a
letter is "uncopyrightable".
- The sentence "The quick brown fox jumps over the lazy dog" uses
every letter of the alphabet.
- The winter of 1932 was so cold that Niagara Falls froze completely
- The words 'racecar' and 'kayak' and 'level' are the same whether
they are read left to right or right to left.
- There are 293 ways to make change for a dollar.
- There are 336 dimples on a regulation golf ball.
- There are more chickens than people in the world.
- There are only four words in the English language which end in "dous":
tremendous, horrendous, stupendous, and hazardous.
- There are two words in the English language that have all five vowels
in order: "abstemious" and "facetious."
- There is a word in the English language with only one vowel, which
occurs five times: "indivisibility."
- There's no Betty Rubble in the Flintstones Chewables.
- Tigers have striped skin, not just striped fur.
- Two-thirds of the world's eggplant is grown in New Jersey.
- TYPEWRITER is the longest word that can be made using the letters
only on one row of the keyboard.
- Winston Churchill was born in a ladies' room during a dance.
- Women blink nearly twice as much as men.
- Your stomach has to produce a new layer of mucus every two weeks;
otherwise it will digest itself.
Now you know everything.
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... another Idea
New business friend Gerry Sacks of Houston, Texas sent me here. It turns out
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will find good material here. Offered by 80+ experts (including me!)
... visit ProducersWEB.com
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It's become known as "the story".
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and let's make it happen. I look forward to hearing from you. Soon.
... and one more Idea
An eon ago Burt Dubin came into my life. And has stayed. We continue to
One area of common ground is we're both speakers. And, Burt is a "teacher" ...
working with professionals helping them grow to masters - as well as new
comers just breaking in to the speaker business.
To learn more about what Burt might offer you, visit his exclusive resource
and most interesting web site. Plus, you may wish to opt-in for
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Or send an E-mail to email@example.com.
There are stories of many - Abraham Lincoln among them - who failed deeply
Anonymous sees those two words ... failure and success ... tied together;
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you have to triple your failure rate."
"Quotes with Direction" has been a part of my web site collection
from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/.
There's a new batch up every 4 weeks.
More Speaking of Speaking
Thursday evening, September 26 Ray kicks off an
annual event for the Los Angeles Direct Marketing Association.
His opening night topic for this 9-week school is 40-30-20-10 ...
Blast Off with Direct
Marketing into the 21st Century.
You can go
to the web site (Los
Marketing Association) for the complete schedule, or E-mail coordinator
Bob Hughes (BHughes@bertco.com).
In November Ray will be back in Central Europe, teaching DM to those formerly
behind the Iron Curtain. Watch this space for details.
Magic Marketing Minutes
What Direct Mail Can Do For Your Business
There are scores ... maybe hundreds and even thousands of ways you can use
Direct Mail to improve your business. Here are just 13:
1. Use Direct Mail to introduce a new product or service.
2. Use Direct Mail to cross-sale and up-sale your products and services to
your best existing customers.
3. Use Direct Mail to reactivate those inactive accounts...make them a special
offer and get them to come back again as a customer.
4. To make marginal accounts more profitable, use Direct Mail as a regular
5. Use Direct Mail to get an order...for as little as a few dollars up to
six and seven figures.
6. Use Direct Mail to build your customer relationships. To achieve more from
your current customers - talk to them with Direct Mail.
7. Use Direct Mail to gain fast entrances into new marketing areas, to introduce
a new opportunity, to go into a new marketplace ahead of your competition.
8. Use Direct Mail to generate measurable store traffic through special merchandising.
Use Direct Mail as a traffic building tool.
9. Use Direct Mail to recruit volunteers, enlist proxies or to get out the
10. Use Direct Mail to sell seminars and trade show attendance - to get your
best prospects to come visit you at your trade show booth.
11. Use Direct Mail to deliver your company message on policy/ product/price/contests
or other major factors to your sales force, your distributors or your dealers.
12. Use Direct Mail to raise funds, to solicit contributions for a special
cause or need.
13. Use Direct Mail as a lead generation tool. To generate leads for your
sales staff so they can call on prospects who are most interested in buying
13 ways you can use Direct Mail to improve your business.