Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

May 20, 2003 • Volume 2 Issue 47

John Schulte leads the National Mail Order Association

You don't have to be in the mail-order business to gain from his newsletter, web site (http://www.nmoa.org), or the association. So, I asked John to share a thought or more that could be 2good for everyone in marketing. This is what he suggested.

Oh, and be aware - there IS a surprise ending!

"Click" here for the rest of the story... and the Surprise!

... another Idea

New business friend Gerry Sacks of Houston, Texas sent me here. It turns out this leading information resource from the financial world offers a collection of marketing & sales ideas. Still, no matter your business, you will find good material here. Offered by 80+ experts (including me!) ... visit ProducersWEB.com

... a loose thought

Another Birthday

Two years ago this E-zine began.

Only at holiday time, when I double-up, has a weekly edition become a double-issue. There's nearly 100 in the archives @ The Works of Marketing with Ray

Sometimes history teaches us something - let's look at the short list of my favorites over the past 24 months.

In 2001 I was doing radio. Had two programs going ... first on a local AM station in Phoenix. And later INB Internet Radio. One on marketing - another from the world of bikes - motorcycles. News of what was happening in radio was a part of many of the early issues.

The first issue had a date of May 22, 2001. The lead article was Privacy, Security & all that Jazz. A year later on May 7 the lead was again privacy ... E-Mail & Direct Mail . On June 11 of '02 the story -Too Much Privacy?- was a different slant on the same issue. It looks like the hot marketing topics stay hot.

SPAM has been part of my reporting on an on-going basis, too. In two years I've written five times on the topic. What's interesting, except for acknowledging it is a true problem, the news hasn't changed much from November 6, 2001 (SPAM ... more than what's in the can) through March 18, 2003 (E-Mail & Spam).

Reading is something I thoroughly enjoy. Reporting on books written by friends has become a big part of what you see on these pages. i.e., Alan Rosenspan (Jan22'02), Ruth Stevens (Jan28'03), Andrea Nierenberg (Jan21'03), Fred Newell (Dec11'01), Lois Geller (Feb26'02) and John Miglautsch (Oct8'02) included. Good folks all - each a good book.

Another group I like are the special holiday editions. Most of which have little to nothing to do with marketing. Still, they're fun. Halloween (Oct22'02), Thanksgiving (Nov19'02), the year-end holidays (Dec17'02), April Fools Day (April01'03), and Easter (April22'03) have each added another dimension.

Last are those few times (you can laugh now!) when I challenge convention thinking. A few words on all words - languages (July24'01 & April15'03 ). The clean sex site (June5'01). Postage (May21'02).

You get the idea. This is a fun thing to pull together every week. As shared earlier, there are nearly 100 stories in the archives @ The Works of Marketing with Ray Drop in and EnJoy.


Spring sometimes "makes" us think differently.

Oh so romantically. In a "fog". On a curve, vs. a straight line. The warm sun does things to our mind.

With these changes happening, Anonymous seems to have it right, again;

"There is a very fine line between "hobby" and "mental illness."

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

"Stamp Out" Alzheimer's

The last years of my dad's life included Alzheimer's. So, when long time DMer, speaker & biz friend John Jay Daly asked me to include this news - I quickly said "yes".

The US Postal Service is being asked to create a 'semi-postal' stamp to raise funds for the Alzheimer's Association. To fight the disease that affects 4 million Americans. A petition of 50,000 signatures is needed to make an impact.

Will you please help? Visit the donated web site & sign the cyberpetition ...

You can also E-mail John at speaker@JohnJayDaly.com or visit www.johnjaydaly.com for more ideas on how you might help.

Thank you.

Speaking of Speaking

Almost forever ago I met Lilly Walters.

She reminds me it was in South Africa. If YOU are interested in ways to enhance your speaking skills, and how to be a terrific presenter at your next meeting ... or want to look at the world of paid professional speaking - Lilly Walters can help.

She is the author of four best selling books on the subject. And Lilly has an interesting website, too: http://www.motivational-keynote-speakers.com/.

Drop in and visit. And tell Lilly "Ray sent me".

A Big Bonus Offer

Full time I'm consulting. Writing. And speaking!

So, now is a good time to tell you about my special BONUS:

When you invite me to speak at your special event,
conference, corporate meeting or association gathering, you get your
choice of 100 FREE copies of either my book, or the audio/booklet
direct mail package titled Magic Marketing Minutes!

For details and to place your product order, OR to book Ray to speak and thus get your BONUS!, visit Marketing Products. Or fax 1+810+815-2520. For questions on quantity orders phone Ray at 1+928+785-9400.

In the between time you may find a visit to my speaking web pages worthy of a few minutes of your time. Surf to Power Direct Marketing.com and take a look around. A visit to ItISwhatsNext.com might also be interesting to you. And ... then let me hear from you. Let's work a deal!

"It IS What's Next!"

Already I've shared this story with health care organizations, a database marketing business, a direct marketing firm, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)

When you have a need for a 40-90 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. To your club. Your company. Your organization. Your association. Any group you have. At any place. At any time. For any reason.

ItISWhat's Next!is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

Interested? Visit the web site @ It IS WhatsNext! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

Magic Marketing Minutes

Add Some "Flash" To Your Direct Mail

Copy is "king" in Direct Mail. Graphics make it better.

It's more or less like radio and television. The same message can be on each ... but on television with the light, and color, and movement as well as the sound, it's more interesting. Graphics make the copy more interesting.

Here are some ways to add some "flash" to your Direct Mail:

  • Use live fancy commemorative stamps on your envelopes
  • Use exciting color -- something such as fire engine red, kelly green, canary yellow ... something bright that grabs your readers' attention the moment they see your package
  • Use a color glassine window to "hide" a secret message, or some other interesting element, that your audience will want to know
  • Affix an "official" seal to your envelope
  • Use both the front and the back of your envelope -- maybe with windows on both the front and back
  • Tape a folded note to the outside of your envelope -- use a lift letter on the outside
  • Use an entirely different format -- make your Direct Mail look like a magazine or a newspaper
  • Use a mix of photography and illustrations on your envelope, in the letter, on the brochure

8ight graphic ideas to add some "flash" to your Direct Mail. Pick the ones that make the most sense to you, and try 'em.

The Works of Marketing with Ray INDEX

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