Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 
The Works of Marketing with Ray INDEX

April 22, 2003 • Volume 2 Issue 43

Do You Remember When?

Spring break for students has been happening through-out April.

So, maybe you need one, too. My daughter shared this with me. You may have seen it ... maybe not. If you have, hey, it's time to enjoy it again. If not, you're in for a treat.

Close your eyes ...Remember When ... go back in time ... before the Internet or the MAC, before semi automatics. Before SEGA or Super Nintendo...

Way back and remember hide and seek at dusk. The Good Humor man, red light, green light. The corner store. Hopscotch, butterscotch, double Dutch, jacks, kickball, dodge ball. Mother may I? Red Rover and Roly Poly. And Hula Hoops.

Running through the sprinkler. The smell of the sun and licking salty lips.Wax lips and mustaches. An ice cream cone on a warm summer night ... chocolate or vanilla or strawberry or maybe butter pecan. A cherry coke from the fountain at the corner drug store.

Remember when ... you watched Saturday morning cartoons and short commercials.Fat Albert, Road Runner, He-Man, The Three Stooges and Bugs. Or staying up for Gunsmoke

Or back further, listening to Superman on the radio. When around thecorner seemed far away, and going downtown seemed like going somewhere. A million mosquito bites. Sticky fingers. Cops and robbers, cowboys and Indians, and Zorro. Climbing trees and building igloos out of snow banks.

Remember when ...you walked to school, no matter what the weather. Running till you were out of breath. Laughing so hard your stomach hurt. Jumping on the bed and pillow fights. Spinning around, getting dizzy and falling down was cause for giggles. Being tired from playing.... Remember that?

War was a card game. Water balloons were the ultimate weapon. Baseball cards in the spokes transformed any bike into a motorcycle. Eating Kool-aid powder. And the worst embarrassment was being picked last for a team.

Remember when ...there were two types of sneakers for girls and boys - Keds & PF Flyers. And the only time you wore them at school was for 'gym'

It wasn't odd to have two or even three 'best' friends. When nobody owned a purebred dog. When a quarter was a decent allowance. And another quarter a miracle. When milk went up one cent and everyone talked about it for weeks. When you'd reach into a muddy gutter for a penny.

When you got your windshield cleaned, oil checked, and gas pumped, without asking, for free, every time. And, you didn't pay for air. And, you got trading stamps to boot!

Remember when ...laundry detergent had free glasses, dishes or towels hidden inside the box. When nearly everyone's Mom was home when the kids got there. When it took nearly 5 minutes to warm up the TV, if you had a TV. When your Mom wore nylons that came in two pieces.

It was magic when dad would 'remove' his thumb. When it was considered a great privilege to be taken out to dinner at a real restaurant with your parents. When girls neither dated nor kissed until late high school, if then.

When all of your male teachers wore neckties and female teachers had their hair done. When they threatened to keep kids back a grade if they failed ..and did! When being sent to the principal's office was nothing compared to the fate that awaited a misbehaving student at home. Basically, we were in fear for our lives but it wasn't because of drive-by shootings, drugs, gangs.

When our parents and grandparents were a much bigger threat. Some of us are still afraid of them! Didn't that feel good.. just to go back and say,

Yeah, I remember that!

Remember when ...decisions were made by going "eeny-meeny-miney-mo." Mistakes were corrected by simply exclaiming, "do over!" "Race issue" meant arguing about who ran the fastest.

Money issues where handled by whoever was the banker in 'Monopoly'. And the worst thing you could catch from the opposite sex was cooties. It was unbelievable that dodgeball wasn't an Olympic event. Having a weapon in school meant being caught with a slingshot.

And nobody was prettier than Mom. Scrapes and bruises were kissed and made better. Taking drugs meant orange-flavored chewable aspirin. Ice cream was considered a basic food group. Getting a foot of snow was a dream come true. Abilities were discovered because of a "double-dare."

Yeah, I remember these things.

And I do, too. Hope you remember at least some of these great memories.

... a loose thought

Easter was this past Sunday for most of the Christian world. So, a few words from the Easter Bunny. Oh, and you don't need to be Christian to appreciate;

...Don't put all your eggs in one basket.

...Walk softly, but carry a big carrot.

...Everyone needs a friend who is all ears.

...There's no such thing as too much candy (however YOU define candy!).

... All work and no play can make you a basket case.

...A cute little tail attracts a lot of attention.

...Everyone is entitled to a bad hare day.

...Let happy thoughts multiply like rabbits.

...Some body parts should be floppy.

...Keep your paws off other people's jelly beans ... and their other stuff, too.

...Good things come in small, sugar coated packages (you define what's good & what's sugar!)

...The grass is always greener in someone else's basket.

...An Easter bonnet can hide the wildest hare.

...To show your true colors you have to come out of your shell.

...The best things in life are sweet and gooey (again, you decide what's best).

...It's never too late to believe in the Easter Bunny.

Anonymous

Spring sprang a month ago. The new beginning each year officially begins in late March ... the 20th-21st-22nd. Yet, for many, it takes a while toreally arrive.

Where I am, it has. Yet, if it is not where you are ... here is a "spring" thought from my favorite, Anonymous;

"First law of holes; if you get in one, stop digging."

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

A Big Bonus Offer

Full time I'm consulting. Writing. And speaking!

So, now is a good time to tell you about my special BONUS:

When you invite me to speak at your special event,
conference, corporate meeting or association gathering, you get your
choice of 100 FREE copies of either my book, or the audio/booklet
direct mail package titled Magic Marketing Minutes!

For details and to place your product order, OR to book Ray to speak and thus get your BONUS!, visit Marketing Products. Or fax 1+810+815-2520. For questions on quantity orders phone Ray at 1+928+785-9400.

In the between time you may find a visit to my speaking web pages worthy of a few minutes of your time. Surf to Power Direct Marketing.com and take a look around. A visit to ItISwhatsNext.com might also be interesting to you. And ... then let me hear from you. Let's work a deal!

"It IS What's Next!"

Already I've shared this story with health care organizations, a database marketing business, a direct marketing firm, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)

When you have a need for a 40-90 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. To your club. Your company. Your organization. Your association. Any group you have. At any place. At any time. For any reason.

ItISWhat's Next!is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

Interested? Visit the web site @ It IS WhatsNext! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

Magic Marketing Minutes

7 Times When You Might Use a Self-Mailer

When should you use a self-mailer?

A self-mailer combines a letter, a brochure, and response device into a single piece of paper.

Obviously, a self-mailer is less expensive than a full package. But just being less expensive doesn't make it more effective.

Here are 7 times when you might choose to use a self-mailer:

1. When you're mailing to your own customers. Your own customers already know you. You're probably mailing to them on a regular basis anyway. This is one of a series of contacts with your own customers.

2. As part of a continuity program. When it's one of a series of ongoing messages to a marketplace. This marketplace has heard from you before - they will hear from you again.

3. When your message is very, very short. When you really don't have a whole lot to say. When it's important - but it's not detailed.

4. When you really expect a low response rate. You have something that is very much a commodity - or something that is so unusual very few people will want it. Mailing still makes sense - but a self-mailer will make the most economic sense.

5. When it's difficult to find the right audience. So, you don't want to waste a lot of money mailing an exclusive package to an ill-defined audience.

6. If you have a very large volume. You're mailing hundreds of thousands or more. Economically your budget will not allow you to put together a full package. A self-mailer will work, because the numbers are big enough to make the back end work.

7.If you have a very easy and simple offer. It's a low financial commitment, it's easy to understand.

7 ways when youmight elect to use a self-mailerfor your next Direct Mail program.

"Stamp Out" Alzheimer's

The last years of my dad's life included Alzheimer's. So, when long time DMer, speaker & biz friend John Jay Daly asked me to include this news - I quickly said "yes".

The US Postal Service is being asked to create a 'semi-postal' stamp to raise funds for the Alzheimer's Association. To fight the disease that affects 4 million Americans. A petition of 50,000 signatures is needed to make an impact.

Will you please help? Visit the donated web site & sign the cyberpetition ...
www.agelessdesign.com/alz-stamp.htm.

You can also E-mail John at speaker@JohnJayDaly.com or visit www.johnjaydaly.com for more ideas on how you might help.

Thank you.

The Works of Marketing with Ray INDEX

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