Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

March 18, 2003 • Volume 2 Issue 38

E-Mail & Spam

Recently I found a way to eliminate much of the ever growing amount of spam being dumped into my E-Mail box.

Love 'em or hate 'em - believe it or not - AOL is doing a good job. Today, on any scale, 'Good' is about as high a rating as you're going to get when it comes to cutting spam. Yet, the relatively new 8.0 version of AOL has created a no-brain easy-to-use system within the E-Mail in-box Filing Cabinet that does just that. I know it works, because I've been using it.

Here's what happens. You open your E-Mail. Next, you highlight an incoming E-Mail (without opening it) and "click" the Report Spam button at the bottom of the box. A screen appears with 4 options;

... a box for comments, where you may write a message, if you wish

... a 'Send' button

... a 'Send & Block' button

... a 'Cancel' button

The 'Cancel' is there, obviously, so you can elect not to delete this source from sending you future E-Mails. Good option - as you could have made an error.

'Send' sends your typed message box news - whatever you've written.

'Send & Block' is what I've used the most ... and it responds with a double screen. The first says. "You will not receive any e-mail from this address." The second screen is a thank you message from AOL. Telling you they appreciate your help in eliminating spam.

Without counting, my guess is this simple method has cut my spam by 75-80%.

And "yes", I know changing a single digit, comma, number, symbol ... anything simple and easy, is all it takes the spammers to get back to me again. Still, AOL is making a sincere effort - and it is working.

Of course, the real problem is the networks still have to handle all this junk. The cost and nonsense is still there ... all this does is transfer the problem. The only way to solve the issue is for all the spammers to be invited to play war games in the middle-east. Or to commit joint suicide. Yet, it is a step.

In digging about I found a web site that is also making a serious effort to help business get rid of spam. http://goodbyespam.com/ is the site. The product is a Web-based service.

It operates this way. You provide a list of Approved and Blocked senders. All E-Mail coming to you fits one of the two categories. If approved - it gets through. If not on the approved list, GoodbyeSpam first quarantines the message. And sends an E-Mail to the sender, asking them to "clink on a link". When they do their message is released and added, automatically, to your approved list. And you get the E-Mail. All future messages from this source go through - unless you move them to the blocked category.

What this does is make it almost impossible for the spam industry to break in. Why? Because frequently they're using invalid return addresses, and will never receive the release message. And those that do have no way to automatically respond. They must open and deal with each individual verification request - which defeats the spamming purpose.

You and I both know that someone on the spam side of the issue is developing, as you are reading this, a software option that does deal with this blockade to their advantage. In the between time, this could be an answer for you.

A free 30 day trial is available ... go to their web site and give it a look-see. For more information about how GoodbyeSpam works, see webmaster Bill Blinn's review and his follow-up report.

www.godaddy.com/gdshop/stealthray/survey.asp offers a product that will help you dump pop-ups, and at the same time protect your Internet privacy. It's named Stealth*Ray.

According to their survey 98% of the marketplace is unhappy with pop-ups. 95% are concerned about the clutter eating up their disk space. 92% worry their files are open to hackers. And 93% want to permanently delete certain documents from their computer.

The Stealth*Ray sales message talks about how they address each issue. And why it's important ... with more and more Internet garbage. Plus, how you can clean your computer of wasted disk space.

You can see the product in action on their web site. They offer a 30 day no questions asked money back guarantee - and a rebate.

So, if you're ready to try something different - take a look at these products. You may find they work for you.

. . . a loose thought

A hundred years ... give or take

The year 2002 ended less than a quarter ago. 2003 is well underway.

Let's take a look at several happenings from this time 100 years ago ... give or take a year.

The Ford Motor Company began operations in 1903. The Wright Brothers "flew" at Kitty Hawk. Harley-Davidson built their first motorcycles. And a box of Crayola crayons had only 8 colors - and sold for just 5.

The average life expectancy in the US was 47. Only 14% of the homes in the US had a bathtub. Only 8% of the homes had a telephone. A 3-minute call from Denver to New York City cost $11.

There were only 8,000 cars in the US and only 144 miles of paved roads. The maximum speed limit in most cities was 10 mph. Alabama, Mississippi, Iowa, and Tennessee were each more heavily populated than California. With a mere 1.4 million residents, California was only the 21st most populous state in the Union. The population of Las Vegas, Nevada was 30.

The tallest structure in the world was the Eiffel Tower. The average wage in the US was 22 an hour. The average US worker made between $200 and $400 per year. A competent accountant could expect to earn $2000 per year, a dentist $2,500 per year, a veterinarian between $1,500 and $4,000 per year, and a mechanical engineer about $5,000 per year.

More than 95% of all births in the US took place at home. 90% of all US physicians had no college education. Instead, they attended medical schools, many of which were condemned in the press and by the government as "substandard." Sugar cost 4 a pound. Eggs were 14 a dozen. Coffee cost 15 a pound.

Most women only washed their hair once a month and used borax or egg yolks for shampoo.

Canada passed a law prohibiting poor people from entering the country for any reason.

The five leading causes of death in the US were:

1. Pneumonia and influenza
2. Tuberculosis
3. Diarrhea
4. Heart disease
5. Stroke

The American flag had 45 stars. Arizona, Oklahoma, New Mexico, Hawaii and Alaska hadn't been admitted to the Union yet.

Crossword puzzles, canned beer, and iced tea hadn't been invented. There was no Mother's Day or Father's Day.One in 10 US adults couldn't read or write. Only 6% of all Americans had graduated from high school. Coca Cola contained cocaine. Marijuana, heroin, and morphine were all available over the counter at corner drugstores. According to one pharmacist, "Heroin clears the complexion, gives buoyancy to the mind, regulates the stomach and the bowels, and is, in fact, a perfect guardian of health."

18% of households in the US had at least one full-time servant or domestic. Usually their name was Larry, Lee or Wayne.

And ... there were only about 230 reported murders in the entire US. Just think what it will be in another 100 years.

A Big Bonus Offer

Full time I'm consulting. Writing. And speaking!

So, now is a good time to tell you about my special BONUS:

When you invite me to speak at your special event,
conference, corporate meeting or association gathering, you get your
choice of 100 FREE copies of either my book, or the audio/booklet
direct mail package titled Magic Marketing Minutes!

For details and to place your product order, OR to book Ray to speak and thus get your BONUS!, visit Marketing Products. Or fax 1+810+815-2520. For questions on quantity orders phone Ray at 1+928+785-9400.

In the between time you may find a visit to my speaking web pages worthy of a few minutes of your time. Surf to Power Direct Marketing.com and take a look around. A visit to ItISwhatsNext.com might also be interesting to you. And ... then let me hear from you. Let's work a deal!

"Stamp Out" Alzheimer's

The last years of my dad's life included Alzheimer's. So, when long time DMer, speaker & biz friend John Jay Daly asked me to include this news - I quickly said "yes".

The US Postal Service is being asked to create a 'semi-postal' stamp to raise funds for the Alzheimer's Association. To fight the disease that affects 4 million Americans. A petition of 50,000 signatures is needed to make an impact.

Will you please help? Visit the donated web site & sign the cyberpetition ...

You can also E-mail John at speaker@JohnJayDaly.com or visit www.johnjaydaly.com for more ideas on how you might help.

Thank you.

"It IS What's Next!"

Already I've shared this story with health care organizations, a database marketing business, a direct marketing firm, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)

When you have a need for a 40-90 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. To your club. Your company. Your organization. Your association. Any group you have. At any place. At any time. For any reason.

ItISWhat's Next!is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

Interested? Visit the web site @ It IS WhatsNext! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!


Several in my life are celebrating "events". For one of my closest riding buddies it's the BIG Five Oh birthday.

So, I've been shopping and buying. This from Anonymous applies;

"When you buy quality you only cry once."

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

Magic Marketing Minutes

Be Exact

Direct Mail is a dialogue medium. That is, you send the message out, and you want a response.

One of the best ways to ensure you get a response is to be exact with your message. Exact and believable. Specific. Precise.

A number such as 481 is a much more believable number than saying almost 500. $16.42 is much more believable than $14.95. It's not always easy to be exact with your information -- but when you can, your message is much more likely to be understood and acted upon.

Here are some specific numbers:

  • 60 seconds is better than saying one minute
  • 60 minutes is better than one hour
  • 24 hours is better than one day
  • 30 days is better than one month
  • 365 days is better than one year.

Here is an exact example:

  • "The YYK Company accounts for 50% of the worlds zipper supply. They turn out 1.1 million miles of zippers annually -- enough to circle the earth 44 times!"

A specific set of numbers; 51%, 1.1 million miles, 44 times. People relate to specific. Be exact with your Direct Mail.

The Works of Marketing with Ray INDEX

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