Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 
The Works of Marketing with Ray INDEX

November 19 & 26, 2002 • Volume 2 Issue 24

Thanksgiving Day in the USA

Thanksgiving is my favorite day of the entire year.

Thanksgiving Day is not a universal holiday. Canada celebrates in October. And maybe others of you do, too - elsewhere around the world.

Even if it's not 'official' where you live ... please stay with me. At least for the next few minutes. As you don't have to live in the United States to have the power Thanksgiving brings.

Thanksgiving is "history" ... so a little about that first. Much of what follows is from a teachers web site ... www.scholastic.com. And another www.ThanksgivingontheNet.com - each full of great stories.

Thanksgiving Day in America is a time to offer thanks, of family gatherings

and holiday meals. A time of turkeys, stuffing (both the turkey and we who enjoy it, too!) and pumpkin pie. A time for Indian corn, holiday parades and giant balloons.

It all began when a tiny wooden ship named the Mayflower sailed across the large and unknown Atlantic Ocean. Many of the 65 or 66 days (some dispute over exact time it took in the year 1620) in stormy seas. It arrived in Plymouth Harbor, what we now call Massachusetts, close to Boston, from England. And it changed history.

Yet, the beginning is earlier.

These first Pilgrims were fleeing religious prosecution. In 1609 a group left

England for religious freedom in Holland, where they lived and prospered. After a few years their children were speaking Dutch and had become attached to the Dutch way of life. This worried the Pilgrims. They considered the Dutch frivolous and their ideas a threat to their children's education and morality.

So, they decided to leave Holland and travel to the "New World". Their trip was financed by a group of English investors, the Merchant Adventurers. It was agreed that the Pilgrims would be given passage and supplies in exchange for their working for their backers for 7 years.

On Sept. 6, 1620 the Pilgrims set sail for the New World with 44 Pilgrims, and 66 others. Who were called the "Strangers." The long trip was cold and damp. Since there was the danger of fire on the wooden ship, the food had to be eaten cold. Many passengers became sick and one person died by the time land was sighted on November 10th.

The long trip led to many disagreements. After land was sighted a meeting was held and an agreement was worked out, called the Mayflower Compact, which guaranteed equality and unified the two groups; the Pilgrims became one group ... the "Strangers" the other.

They first sighted land off Cape Cod, yet did not settle until they arrived at Plymouth, named by Captain John Smith in 1614. Plymouth offered an excellent harbor. A large brook offered a resource for fish. The Pilgrims biggest concern was attack by the local Native American Indians. But thePatuxets were a peaceful group and did not prove to be a threat.

The first winter was devastating. The cold, snow and sleet was exceptionally heavy. March brought warmer weather and the health improved. But many had died during the long winter. Of the 110 who left England, less that 50 survived that first winter.

On March 16, 1621 , what was to become an important event took place. An Indian brave walked into the Plymouth settlement. His name was Samoset, of the Abnaki tribe. He had learned English from the fishing boat crews that had sailed off the coast.

Samoset stayed only one night on this first visit. Soon his was back with another Indian namedSquanto.Squanto told the Pilgrims of his voyages across the ocean and his visits to England and Spain. It was in England where he learned English.

Squanto's importance to the Pilgrims was enormous ... it can be said they would not have survived without his help. It was Squanto who taught the Pilgrims how to tap the maple trees for sap. He taught them which plants were poisonous and which had medicinal powers. He taught them how to plant the Indian corn by heaping the earth into low mounds with several seeds and fish in each mound. The decaying fish fertilized the corn.

The harvest in the Fall was very successful. The Pilgrims found themselves with enough food to put away for the winter. There was corn, fruits and vegetables, fish to be packed in salt, and meat to be cured over smoky fires.

The Pilgrims had much to celebrate; they had built homes in the wilderness, they had raised enough crops to keep them alive during the long coming winter, they were at peace with their Indian neighbors. They had beaten the odds and it was time to celebrate.

The Pilgrim Governor William Bradford proclaimed a day of Thanksgiving to be shared by all the colonists and the neighboring Native Americans. They invited Squanto and the other Indians to join them in their celebration. Their chief,Massasoit, and 90 braves came to the celebration which lasted for 3 days.

They played games, ran races, marched and played drums. The Indians demonstrated their skills with the bow and arrow and the Pilgrims demonstrated their musket skills.

The following year the harvest was not as bountiful ... they were not use to the growing methods the Indians used. Plus, during the year they shared their stored food with newcomers. So, they ran short of food during year two.

Thee 3rd year brought a spring and summer that was hot and dry - the crops died in the fields. Governor Bradford ordered a day of fasting and prayer ... soon there was rain.

To celebrate - November 29th of that year was proclaimed a day of Thanksgiving. This date is believed to be the real true beginning of Thanksgiving Day.

The custom of an annually celebrated Thanksgiving, held after the harvest, continued through the years. During the American Revolution (late 1770's) a day of national thanksgiving was suggested by the Continental Congress.

In 1817 New York State adopted Thanksgiving Day as an annual custom. By the middle of the 19th century many other states also celebrated a Thanksgiving Day. In 1863 President Abraham Lincoln appointed a national day of Thanksgiving. Since then each president has issued a Thanksgiving Day proclamation, now designated as the fourth Thursday of each November.

The Thanksgiving Turkey

I cannot recall a single Thanksgiving without turkey. If there is a tradition in modern times for this Day, it is the turkey.

How did this happen? This is what we know. The wild turkey is native to northern Mexico and the eastern USA. I have a friend whose dad was a big turkey hunter. In fact, he was known as "Turkey" Johnson. As a game bird, the turkey is attractive.

Because of their size (large) and shape (different), they get noticed. They have brown and buff-colored feathers. The male turkey is called aTom and, as with most birds, is bigger and has brighter and more colorful plumage.

The female is called aHen and is generally smaller and drab in color. The Tom has a long wattle (a fleshy, wrinkled, brightly colored fold of skin hanging from the neck or throat) at the base of its bill. With additional wattles on his neck, as well as a prominent tuft of bristles resembling a beard projecting downward from his chest.

The turkey was originally domesticated in Mexico, and was brought to Europe in the 16th century. Turkeys have been raised for their excellent quality of meat and eggs. Today most of us who enjoy turkey on Thanksgiving are eating a farm raised bird.

There is no real evidence turkey was served at the Pilgrim's first Thanksgiving. In a book by the Pilgrim's Governor Bradford he mentions wild turkeys. And in a letter another writer describes how the governor sent "four men out fowling returning with turkeys, ducks and geese."

Well, whatever the story - today Thanksgiving Day is incomplete without Turkey.

From all of us at ROCKINGHAM*JUTKINS*marketing - we wish you a most joyous and happy Thanksgiving Day 2002.

You can bring "It IS What's Next!"
to your group

I am ready to share this full and exciting program with you. (Visit It IS What's Next! -- click here.)

And I'm ready to do it today. To book an hour or two to give you this different, interesting, meaningful, warm and true action presentation. To your club. Your company. Your organization. Your association. Any group you have. At any place. At any time. For any reason.

It IS What's Next! is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

This event puts everything into perspective. i.e., people are more important than "stuff", or "things". It demonstrates what is first in life. What is first in business. It works at home. It works at the office.

Interested? E-mail me; Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

Anonymous

This week is, more or less, the beginning of the year-end holiday season.

Which is why my non-marketing article (above) on Thanksgiving. And why this from Anonymous applies ... at least I think so. For this Thanksgiving time of the year. And, because it's an Anonymous Japanese proverb, it has an international flavor, too;

Vision without action is a daydream.
Action without vision is a nightmare."

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.

A FREE Audio Tape for YOU!

Because Ray Speaks ... it is expected he'll have audio and video tapes.

Why? To share with speakers bureaus, meeting planners and others interested in what he may have to say. So "yes", there is an audio tape. And he'll be happy to send you a copy. FREE. No strings attached.

The tape is a selection from several speaking gigs. A few case histories, some "how to..." ideas. And such. About an hour's worth of chatter ... some of it actually very entertaining!

If you'd like you very own copy, send an E-mail to ...
Ray@RayJutkins.com
with your complete mailing address.

Your tape will be on the way to you within the day.

Oh, when you have a need for a speaker, and feel a demo video tape could be valuable to you, just ask for a copy. Not much use for video these days - with the Web - still, we'll be happy to forward one to you.

Magic Marketing Minutes

P.S. - P.P.S.

There is no doubt - everyone agrees - the P.S. is one of the best-read parts of any letter.

I don't think it's optional whether or not you will have one. You will have one! Why? Well, research has taught us 4 out of 5 people who open your letter will read the P.S. before they read anything else in the letter. 4 out of 5! With odds like that, you've got to have a P.S.

What should be in a P.S.? Let's start off with what should not be in a P.S.

Do not start a new subject, a new thought or anything new in the P.S. Why? Because if I read the P.S. first and then look for detailed information about that particular subject elsewhere in this package and don't find it, I'm confused.

Okay, what should be in the P.S.? Your P.S. must suggest how you wish your audience to think. Or act.

It must make a recommendation to them. It must tell them what to do. Visit your web site @ www._____. It repeats your telephone number or fax number. It tells them how to fill out the reply form. It repeats a benefit. It repeats the offer. It is a repetition of information contained elsewhere in your mail package.

The P.S. is for those "skim" readers ... those readers who just glance at your package. They read the P.S. If one is good - why not two. Seriously, why not two? Consider it. If you have two distinct and clear thoughts that need to be repeated, repeat them in a P.S. and a P.P.S.

The Works of Marketing with Ray INDEX

Top of This Page

Contents by ROCKINGHAM*JUTKINS*marketing, all rights reserved.
Design by William F. Blinn Web Design, all rights reserved.