Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

The Works of Marketing with Ray INDEX

October 15 , 2002• Volume 2 Issue 19

IM Grows Up

My thinking has been IM - Instant Messages - was a teen-age thing.


At least wrong today. Maybe that's how it started. Gossip and chat. Today it is much, much more.

As long as you have a working computer - and so does the person you wish to connect with - IM works. For all sorts of good things. Including full communication that is as effective as face-to-face. Almost.

IM is a strong tool among students. The university student in my life uses it to stay in touch with her last years classmates, now scattered elsewhere. And the current group - some of which she shares a class and project with.

Well, business has caught on - learning from the youngsters in our life. IM as a day-to-day business communication tool is a fast-forward product.

Of course, it can also be no better than playing phone tag. Something those who are sold on it overlook. If the person you need to "talk"to isn't on the computer, IM will not work. The same as when the person isn't there when you phone.

In fact, it's not as a good as a telephone call - in that there is no way to leave a message. When the other person is not there - even if their computer is on, yet they have gone elsewhere - you get to wait. And wonder. Leaving a message may come - today that option does not exist

Still, there are many examples of an office staff, working out of several locations, who conduct "all"their internal business via IM. That works if you're online all day - and offer a service that ties you to the office. And the computer. Plus, you leave your computer on all day. This would never work for me ... I'm on the road visiting with you. Or someone like you.

Meaning you're not going to get me with IM no matter what you do. You can get a message to me via voice mail. Or E-mail. So when I do settle it is waiting. Don't expect me to live online so you can keep me tied to the IM system. I won't do it.

I am not saying IM is bad. It is not. It, like just every other developed communication tool, has a place. A big place. And it's nice when it works. Yet, unless you get serious about it, it wastes time with nonsense "conversations"that are little more than catching up with the Jones.

Another down-side of most current programs is that when it's over, it's over. Meaning, unlike direct mail and E-mail, there is no paper trail. No in-box. The message is not saved - it disappears. Just like a telephone call - when it's over, it's over. Which isn't all bad!

Still, there are times you truly need a hard copy. And "yes"you can print an IM. Plus, a very few programs allow you to save messages, much as you save or discard E-mail. So, with a slight effort the need for a record on paper can be fulfilled.

Another draw-back is security. Basically there isn't any. So far even the big boys have not worried much about it. When IBM, AT&T, Intel and others make IM a major part of their internal communication process, you've at least got to watch what they're doing. At a minimum you should use virus-scanning programs created expressly for IM. And then still be careful about what you say, how you say it, who you say it to, and when. Really, just like every other communication.

Something I, and many others, have gotten use to is the interruption of IM. When I'm on line working, Ireally want to do whatever it is I'm doing. And not go in another direction. My experience is when IM pops on the screen you tend to loose your train of thought - your focus. It is not horrible, just a disruption. And since most of us keep two or three balls in the air at the same time anyway, this is nothing new or different. It is something we get use to.

One more downside to IM is the current systems aren't compatible with each other. For example, Yahoo Messenger won't interface with AOL Instant Messenger. Which probably doesn't matter inside your company - you're all on the same program. Yet, it does make a difference when you connect with your customers and others. Sooner, rather than later, a standard needs to happen.

As I've re-read what I've just written, it sounds as if I'm beating up on the IM concept. I am not. So, as a wrap-up, let's look at the better side;

... IM programs are easy to use - if you type and read you can IM from day one - there is no special hardware, software or training,

... you establish the contact list (with permission!) of people you will communicate with - and can tell with a quick look when they're online and ready to receive,

... most exchanges are between two people - yet, you can tie-in more for a "meeting"- the leader swapping messages back and forth between several,

... or, through IM, you can set up a chat room - where almost any number can join you for a discussion - collaboration between work mates works well,

... all exchanges are in real time - there is very little waiting - and, more importantly, allows for a quick decision when a quick decision is necessary,

... you can swap graphics, video and voice clips - and soon more - just as with E-mail,

... most programs are free (or very reasonable) - meaning no additional cost than you're currently paying for your E-mail system, ISP and telecommunication services - this translates to an overall savings because you are not paying for long distance phone connections,

... you can reach your audience "instantly"- even when they're busy doing something else - IM waits until your reader gets a chance to take a look,

... IM allows you a double communication without interference - on the telephone with a client, and IM with the boss about their situation and your offer - the answer you immediately share with your buyer - meaning much quicker, and usually better, customer service - which is a good thing.

If you're not using IM in your business - take a look. You just may find it a useful tool.

You can bring "It IS What's Next!"
to your group

I am ready to share this full and exciting program with you. (Visit It IS What's Next! -- click here.)

And I'm ready to do it today. To book an hour or two to give you this different, interesting, meaningful, warm and true action presentation. To your club. Your company. Your organization. Your association. Any group you have. At any place. At any time. For any reason.

It IS What's Next! is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.

This event puts everything into perspective. i.e., people are more important than "stuff", or "things". It demonstrates what is first in life. What is first in business. It works at home. It works at the office.

Interested? E-mail me; Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.

Thank you!

Baker's Dozen

13 "Best Ways" to Tell Your Story

Karen Dietz teaches business people how to talk.

Well, really, how to present a point. Make a presentation. Tell a story. The platform for these 13 ideas came from my time with Karen. Teaching me how to tell a story and make my presentations better.

For my version of the 13 "Best Ways" to Tell Your Story click here:


Stress is something I do not understand. Not saying it doesn't exist ... something pushes many of us ... we might as well name it stress.

Here is what happens when you let it get the better of you. From our best friend, Anonymous;

"Ulcers are something you get from mountain climbing over molehills."

The lesson is stop making big things out of little things - which frequently are nothing at all.

"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.


... another loose thought

This tickles me.

It may you, too. If you already know it all, scroll anyway ... and EnJoy.

Think You Know Everything?

1. Rubber bands last longer when refrigerated.

2. Peanuts are one of the ingredients of dynamite.

3. There are 293 ways to make change for a US$1 dollar.

4. The average person's left hand does 56% of the typing.

5. A shark is the only fish that can blink with both eyes.

6. There are more chickens than people in the world.

7. Two thirds of the world's eggplant is grown in the USA State of New Jersey.

8. The longest one syllable word in the English language is "screeched."

9. While a surprising number of people seem willing to believe that the flag flying over the Parliament building on a Canadian $5 bill is an American flag, it is not. The flag flying over the center block of the Parliament buildings is not an American flag, but the Red Ensign (which, although it was never Canada's official flag, served as Canada's recognized flag before being replaced by the Maple Leaf Flag in 1965). For more information, see the Internet's premier urban legend and hoax buster at http://www.snopes.com/.

10. All of the clocks in the movie "Pulp Fiction" are stuck on 4:20.

11. No word in the English language rhymes with month, orange, silver, or purple.

12. "Dreamt" is the only English word that ends in the letters "mt."

13. All 50 USA states are listed across the top of the Lincoln Memorial on the back on the $5 bill.

14. Almonds are a member of the peach family.

15. Winston Churchill was born in a ladies' room during a dance.

16. Maine is the only US state whose name is just one syllable.

17. There are only four words in the English language which end in "dous": tremendous, horrendous, stupendous, and hazardous.

18. Los Angeles' full name is "El Pueblo de Nuestra Senora Reina de los Angeles de Porciuncula".

19. A cat has 32 muscles in each ear.

20. An ostrich's eye is bigger than its brain.

21. Tigers have striped skin, not just striped fur.

22. In most advertisements, the time displayed on a watch is 10:10.

23. Al Capone's business card said he was a used furniture dealer

24. The characters Bert and Ernie on TV show Sesame Street were named after Bert the cop and Ernie the taxi driver in Frank Capra's "It's a Wonderful Life."

25. A dragonfly has a life span of 24 hours.

26. A goldfish has a memory span of three seconds.

27. A USA dime has 118 ridges around the edge.

28. It's impossible to sneeze with your eyes open.

29. The giant squid has the largest eyes in the world.

30. In England, the Speaker of the House is not allowed to speak.

31. The microwave was invented after a researcher walked by a radar tube and a chocolate bar melted in his pocket.

32. Of childrens TV fame, Mr. Rogers is an ordained minister.

33. The average person falls asleep in seven minutes (not this guy!).

34. There are 336 dimples on a regulation golf ball.

35. "Stewardesses" is the longest word that is typed with only the left hand.

... now you know everything!!

Magic Marketing Minutes

9ine Ways to Make
Your Envelopes Work Better for You

Some creative teams spend as much as 50% of their time on the envelope. Why? Because, if you don't get the audience past the envelope it doesn't matter what's inside!

Here are 9 ways to make your envelopes work better;

  1. Lead with your very best offer. Make it as strong as you can ... make me an offer I can't refuse.
  2. Show and tell with graphics. Graphics do get attention. People like pictures, drawings, graphs and things. Use them on your envelope.
  3. Try shock and surprise - something different. I don't mean something out of character with you and your organization. But I do mean "different". Unique. Something your marketplace doesn't expect from you. Get their attention by being different.
  4. Use people. People make buying decisions. Use pictures and drawings of people.
  5. Talk benefits. Benefits to your audience. Things they will gain by doing business with you.
  6. Begin with facts and figures and details on the envelope. Using specifics will help you gain attention. And attention is what you want when your envelope is mixed in that stack of things delivered by the mailman.
  7. Use photography. Photography is more believable than illustrations. People believe photography.
  8. Use windows on your envelope. Windows with things showing through. Anything to get attention and get your audience inside your envelope.
  9. Use the back of the envelope. Why? Because 3 of 4 people who touch your envelope will turn it over. Put something on the back.

9ine ways to make your envelope work better for you.

The Works of Marketing with Ray INDEX

Top of This Page

Contents by ROCKINGHAM*JUTKINS*marketing, all rights reserved.
Design by William F. Blinn Web Design, all rights reserved.