May 21, 2001 Volume 1 Issue 1
Privacy, Security & all that Jazz
Ron Perrella is an entrepreneur who won't sit still for the "good ole days". He's always "thinking" something new. Better.
He just may have it with PrivacyCharge.
A major concern with web shopping is security. You type in your credit card number, hit "send", and really are not certain what happens.
Most often good things happen. Yet, that is not always the case. Thus the Internet specifically and mail-order generally has been getting a bad rap ... primarily because of the mis-deeds of a handful. Making things difficult for us good guys.
Ron and PrivacyCharge may be the answer for all mail-order marketers, no matter how you're doing business. Here's the good news;
You can now accept credit card orders by phone, by
How's that? Well, because the system works computer-to-computer, with no human intervention, it means there is virtually no possibility of fraud. The customer provides only a portion of their credit card number - not the complete number. The computer does the rest ... confirms the transaction is a "Go", and the sale is complete.
The benefits to the seller are several;
The customer wins too;
You may ask "so what" - if the computer can find me with incomplete data, can't the hacker who wants to steal my card do the same? Technically, of course, it is possible. The reason it is unlikely to ever happen is that literally billions (that's "B" as in billions) of possible numbers would need to be played with.
Okay, as a marketer, what can I expect in results? The system is young, yet, response rates from direct mail orders have gone up 20-30-40% with this system. And from outbound telemarketing programs a full 100%!
What this says is the customer likes the PrivacyCharge concept. And, the marketer generates more sales ... and profits. All while the customer is more comfortable and secure. Looks like a winner!
On the RAYdio
And ... you can listen to Ron and Ray chat. On the RAYdio version of this story. Over the INB Internet Radio Network. Go to INB Radio beginning Tuesday, June 19. You'll find the interview WebCasting 3 times daily for a week. Tune in and ... EnJoy.
Through the INB Internet Radio Network Ray has a pair of programs. Marketing with Ray is a weekly WebCast all about marketing, direct marketing and sales. This week's program is from the Direct Marketing Association Brand Conference in Chicago ... the first of a double report from this annual event.
For the motorcycle riders in the audience, Ray does Big Bikes & Trikes on the RAYdio - a 60 minute program about bikes, bikers, rallies and such. This week's report is from Arizona Bike Week - the second of a two-part series.
Plus, there is a special program from the Susan G. Komen Breast Cancer fund raiser at the Laughlin River Run.
Visit INB Radio to catch all. New programming goes online every Tuesday.
by ROCKINGHAM*JUTKINS*marketing, all rights reserved.